EVENT
2023.04.22 update

The much-talked-about Boys in Toyland is holding its largest-ever pop-up event! The full lineup will be available, including newly unveiled pre-release items.

04.26 Wed -05.02 Tue
Isetan Shinjuku Men's Building 6F Men's Contemporary
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Boys in Toyland, a brand that has been actively operating since its establishment, will be holding a limited-time pop-up store at Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary, for one week from April 26th (Wed) to May 2nd (Tue).

This pop-up will feature items from the Spring/Summer 2023 collection, embodying the brand's core concepts of "Like Father" and "Work and Play," as well as restocks of items that have already sold out online and in stores. This will be the largest pop-up to date, offering the full lineup of the collection.

Furthermore, limited quantities of items and colors will be available exclusively at the Isetan Shinjuku pop-up store. As this brand is gaining increasing attention, we encourage you to check it out at this pop-up event.

“TOYLAND RAGLAN T-SHIRT Limited Edition” 9,900 yen

This model is exclusively available at Mitsukoshi Isetan. This raglan T-shirt features a relaxed, seamless body and single-stitch construction, with the brand's key word, "TOYLAND," printed in an arch shape.

"BIT RUBBER GYM SWEAT HOODIE" ¥19,800 "BIT RUBBER GYM SWEAT PANTS" ¥17,600

This gym sweat top and sweatpants set is inspired by vintage sports jerseys. It features playful rubber patches with messages on the left chest and left leg.


Boys in Toyland
This brand is based on the concepts of "Like Father" and "Work and Play." It incorporates playful designs and messages aimed at adult men who never forget their childlike spirit, and develops items inspired by corporate workwear from the 1970s and 80s.

►Mitsukoshi Isetan Online Store | Find the latest information on men's creators and men's contemporary wear here.

Event Information
Boys in Toyland 23SS Special POP UP
  • Event period: April 26th (Wed) - May 2nd (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary
Text: ISETAN MEN'S net＊All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.For inquiries, please contact: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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