2023.03.23 update

What genderless brands are popular with both men and women when choosing bags at Isetan Shinjuku?

As genderless fashion gains popularity, items are being chosen across the boundaries of women's and men's collections, and this trend is beginning to be seen in the bag category at Isetan Shinjuku.
Men passing by the handbag area on the first floor of the main building may choose a compact mini-bag, while women may visit Isetan Shinjuku Store, Men's Building looking for a large-capacity bag to match their work style. The criteria for choosing a bag are that it be the right size and design for one's lifestyle. For people like that, we recommend ZANELLATO and COURTNEY ORLA.

Zanellato's POSTINA®, featuring a design common to both men and women.

The POSTINA®, Zanellato's iconic bag, has no design differences between the women's and men's collections; the main difference lies in the size range. Therefore, men who don't carry many belongings and don't need a large capacity can choose the women's line, while women looking for a larger bag for work can choose the men's line.

A classic design inspired by a postman's bag.

As its name suggests, POSTINA® is a bag designed with the postman's bag used by Italian postal workers as its motif. The high-quality, soft leather and rounded shape are elegant, but because it has the origins of a classic work bag, it is easy to choose regardless of the occasion or gender.
With a wide range of sizes available for each model, its versatility is perfectly suited to today's times. It can be carried by hand, over the shoulder, or as a crossbody bag, allowing for variations in how you wear it. Even the larger sizes can blend seamlessly with high fashion if you choose a chic color.

Zanellato
POSTINA® handbag: ¥154,000 (Sheepskin leather / W31 x H19 x D15cm)
[ exclusively at Isetan Shinjuku Store ]

Zanellato handbag "POSTINA®"
Left: 104,500 yen (Cowhide / W31 x H19 x D15cm)
Top right: 82,500 yen (Cowhide leather / W20 x H13.5 x D11 cm)
Bottom right: 64,900 yen (cowhide / W16 x H12 x D10 cm)
Event Information
Zanellato POP UP STORE
  • March 29, 2023 (Wednesday) - April 4, 2023 (Tuesday)
  • Isetan Shinjuku Main Building 1st Floor Handbags/Promotion
►Click here for more information

Courtney Aura is a neutral beauty who is both masculine and feminine.

Launched with its Fall/Winter 2022 collection, Courtney Ora is a new face in the bag brand scene, proposing a new standard for a new era.
In an era where people can choose designs and sizes that suit their personal preferences without being constrained by specific occasions, there is a growing emphasis on the importance of stitching and materials for bags, which are fundamentally meant to "store and carry things." Courtney Ora, a brand that creates bags using both natural and artificial materials, is one to watch.
The "SLOPE TOTE" is characterized by its unique shape, with the bottom and side gussets sewn together diagonally. With its versatile and neutral design, it's a classic tote bag that's popular with both men and women.

Courtney Ora
"SLOPE TOTE l" 55,000 yen each (Cowhide leather / W34 x H38 x D11cm)

Courtney Ora
"SLOPE WIDE TOTE" 35,200 yen each (Cowhide leather / W33 x H16 x D8cm)

Courtney Ora
"SLOPE TOTE s" 31,900 yen each (cowhide leather / W21 x H22 x D8cm)

Enjoy versatile styling with this knapsack, available for pre-order Isetan Shinjuku Store, Men's Building B1F.

This spring marks the second pop-up event at Isetan Shinjuku Store, Men's Building , following its first in August 2022. Many female customers visited the store on the first basement floor of Isetan Shinjuku Store, Men's Building , and the items were chosen for both business and casual occasions. Apparently, some female staff members at Isetan Shinjuku Store were drawn to the feminine and cool look, which symbolizes genderless style, and made purchases.
This knapsack, available for pre-order, can be used as an office casual bag, such as with a suit and sneakers, or as a drawstring handbag by tightening the drawstring. It can be enjoyed in various ways, regardless of the occasion or gender.

Courtney Ora
"NAP" 49,500 yen (Main body: horsehide, lining: cotton / W38 x H42 x D8cm)
Pre-orders are available at Isetan Shinjuku Store, Men's Building B1F, Bags section (delivery: approximately 4 months later).

Event Information
Courtney Ora Pop-up
  • March 29, 2023 (Wednesday) - April 11, 2023 (Tuesday)
  • Isetan Shinjuku Store, Men's Building , B1F, Bags

In this day and age, everyone has their own unique style and amount of belongings, whether it's a workday or a private day. That's why you should freely and without boundaries enjoy choosing your bag, your partner when you go out.

To help you learn more about the appeal of our products, events, and services,
A chance to discover new encounters, selected by Mitsukoshi Isetan.
THE STORIES: Bringing you stories.
Zanellato and Courtney Aura
This is THE STORIES' "Pre-order - express - offering the joy of getting it early."

THE STORIES
"THE STORIES" at Mitsukoshi Isetan offers new encounters.
New products, pop-ups, and items available for pre-sale are introduced here first.
To help you learn more about the appeal of our products, events, and services,
This campaign delivers "stories" selected by Mitsukoshi Isetan that can serve as a catalyst for new encounters.

Read other stories from THE STORIES.

*All prices include tax.

*The information in this article is current as of the publication date. Product information may be revised or changed without notice.


For inquiries, please call 03-3352-1111 (main number).