2023.03.23 update

For adult spring footwear, DATE takes center stage! These Isetan Shinjuku store exclusive sneakers stand out with their clean, sophisticated look.

03.22 Wed -04.04 Tue
Isetan Shinjuku Men's Building B1F men's shoes

These premium sneakers are not just a fleeting trend; they have become an indispensable part of a light and clean adult style. DATE , an Italian brand, is supported for its designs that are neither too casual nor too ornate, yet highly fashionable. This spring, Isetan Shinjuku will be offering limited edition models that can be enjoyed by both men and women.

DATE sneakers that deliver the quality and cleanliness that adults desire.

DATE was founded in 2005, but its presence quickly gained significant attention the following year. At Pitti Immagine Uomo, held in Florence, Italy in January 2006, it received orders for over 8,000 pairs in just three days, creating a major buzz in Italy at the time. In 2017, it finally opened its flagship store in Milan, and is now sold in various department stores and select shops both domestically and internationally. The genuine leather upper provides the sophisticated look that adults desire, and the moderately voluminous sole is popular with women who say "it enhances your style without wearing heels," and with men who say "it's easy to match with both slim-fit and wide-leg pants."

They're easy to match with any outfit and are lightweight and comfortable to wear.

Even amidst the enduring popularity of sneakers, DATE 's appeal lies in its exquisite balance. The overall slim silhouette makes it perfect for dressy styles such as skirts, dresses, and knitwear and slacks, but the iconic "FUGA" model with its thick sole is also a surefire way to add a stylish twist to an outfit. It also promises comfortable wear, making it suitable for active situations, and is a favorite among mothers with young children at Isetan Shinjuku. "I don't want to compromise on either style or comfort." DATE sneakers fulfill that wish.

The ever-popular "VETTA" is now available in a trendy khaki color.

DATE boasts a wide range of models, but after "FUGA," the "VETTA" is the most popular. This spring, a limited edition model will be available at Isetan Shinjuku. While retaining the clean, streamlined design of this popular model, some parts have been updated with khaki, a trendy color for this season that evokes the feeling of spring. This subtle accent on the classic white sneaker, suitable for both casual and formal occasions, further enhances DATE 's clean aesthetic. For days when you want to enjoy a more casual look, a replacement pair of khaki shoelaces is also included.

DATE sneakers: 41,800 yen each
(Women's sizes: 35 (approx. 22.5cm) to 40 (approx. 25.5cm))
View Products
(Men's sizes: 40 (approx. 25.5cm) to 44 (approx. 29.0cm))
View Products

Click here for a list of DATE products available for purchase at the Mitsukoshi Isetan online store.

In the coming season, we want to fully enjoy simple, minimalist, and sometimes feminine styling. Clean sneakers that can be paired with both dressy and casual outfits are a must-have for adult spring.

Event Information
DATE 23SS Collection POP UP "#WearDATE and go on a date"
  • March 22, 2023 (Wednesday) - April 4, 2023 (Tuesday)
  • Isetan Shinjuku Store Isetan Shinjuku Store, Men's Building B1F: Men's Shoes
*Ladies' sizes are available on the 2nd floor of the main building (women's shoes), and men's sizes are available on the B1 floor Isetan Shinjuku Store, Men's Building shoes).

■PRESENT

During this period, customers who purchase two or more DATE products will receive an original T-shirt.

*Quantities are limited, so this offer will end once supplies run out.

►Click here for more information

To help you learn more about the appeal of our products, events, and services,
A chance to discover new encounters, selected by Mitsukoshi Isetan.
THE STORIES: Bringing you stories.
DATE is
This is THE STORIES' "rarity - a limited-edition item you can only find in select locations."

"THE STORIES" at Mitsukoshi Isetan offers new encounters.
New products, pop-ups, and items available for pre-sale are introduced here first.
To help you learn more about the appeal of our products, events, and services,
This campaign delivers "stories" selected by Mitsukoshi Isetan that can serve as a catalyst for new encounters.
Read other stories from THE STORIES.

*All prices include tax.

*The information in this article is current as of the publication date. Product information may be revised or changed without notice.


For inquiries, please contact: Isetan Shinjuku Store, Main Building 2F, Women's Shoes; Isetan Shinjuku Store, Men's Building B1F, Men's Shoes. Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.