The annual limited-time boutique for Hermès menswear at Isetan Shinjuku has returned this season, and it was a huge success on its opening day on Wednesday, March 8th. Titled "HERMÈS SPLASH," the event transforms the space at The Stage on the first floor Isetan Shinjuku Store, Men's Building into a resort-like swimming pool. The lineup features a very wide range of categories, including the latest Spring/Summer 2023 ready-to-wear collection, bags, shoes, jewelry, silk wear, home collections, and perfumes. Visitors can fully immerse themselves in the free and lighthearted world created by artistic director Véronique Nichanian.

A new collection featuring vibrant, light colors and materials that will lift your spirits.

The limited-time Hermès Men's boutique, held at the start of each season on the fashion calendar, is an event you absolutely cannot miss. And for good reason: this event is a special showcase that brings together products from various categories of Hermès Men's, led by Véronique Nichanian, encompassing everything from the latest ready-to-wear to the ever-popular classic leather accessories. This time, titled "HERMÈS SPLASH," it creates a space inspired by the luxury spas and pools of resort towns that Parisians visit on vacation. Of course, this is closely linked to the theme of the latest Spring/Summer 2023 Hermès Men's collection. The worldview is artistically embodied, including the window display at the front of Isetan Shinjuku Store, Men's Building .

This season's Hermès men's collection evokes the excitement and joy of leaving the hustle and bustle of the city behind for a summer vacation. Along with the anticipation of strong sunlight, sparkling water, and splashing water, the colors that meet the eye shift from the grays of the city to bright pastel hues such as bubblegum (pink), lagoon (blue), lemonade (yellow), and lilac (purple). This collection is composed using candy-pop colors, thin and light materials, and techniques that synchronize with Hermès' characteristic spirit and lightheartedness.

Among the ready-to-wear pieces, the candy-pop color items are particularly noteworthy, combining Hermès' signature elegance with a modern, casual mood. Bubblegum and lilac anoraks and summer sweaters, lemonade-colored jackets, shirts, and T-shirts are all items that will add a stylish accent to this season's looks, exuding a timeless charm that showcases a playful spirit for adults. Furthermore, patchwork jackets and leather jackets, full of the exquisite techniques that Hermès is known for, are also a must-see.

Discover the depth of Hermès menswear through its extensive lineup and sophisticated atmosphere.

The biggest appeal of this limited-time boutique is that you can thoroughly enjoy not only the "latest" Hermès men's collection, but also its "diversity" and "depth."

Hermès leather bags and silver jewelry are incredibly popular items worldwide. This event, said to encapsulate everything Hermès menswear has to offer, will showcase these highly sought-after items, and you can also enjoy the pleasure of choosing from leather accessories such as bracelets and pendants.

In addition, there's silk wear such as "Carré" and "Losange" that will add a touch of glamour to spring and summer outfits that tend to be simple. There's also a shoe collection that offers light and luxurious footwear. And a home collection including the "Bora Bora" tote bag, beach towels, and cushions that can be used not only for leisure and resorts but also for everyday use to lift your spirits. There's also the "H24" eau de toilette series that connects to the world of Véronique Nichanian, as well as fashion accessories such as hats and belts. The "poolside" is full of tempting items that will make you want to buy them.

This highly anticipated special event has only just begun. We highly recommend you take a look before it ends on Tuesday, March 28th. You can enjoy the world of Hermès menswear, from each individual product to the store's spatial design, window displays, and the production of the customer experience. Why not take your time to wander through the store and discover and feel its refined spirit?

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Related article: Hermès pop-up men's boutique opens! Spring/Summer 2023 collection with a vacation vibe now available.

Text: Junya Hasegawa (america)
Photo: Shinpei Suzuki