2023.03.02 update

NONFICTION home fragrance series, making its debut in stores in Japan, is now available! A limited-time pop-up store will also be held.

03.08 Wed -03.21 Tue
Isetan Shinjuku Men's Building 1F Cosmetics

From Wednesday, March 8th to Tuesday, March 21st (holiday), NONFICTION pop-up store will be held at the Cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building .

NONFICTION is a lifestyle beauty brand from Korea, born from the theme of being inspired by one's most authentic self and supporting oneself to be true to oneself. This pop-up store will launch the home fragrance series, which will be available in stores in Japan for the first time, starting March 8th (Wednesday).

Room spray (150mL) ¥8,030

The Home Fragrance Collection was born from the fingertips of French perfumer Domitil Michalon-Bertier, who is engrossed in the architectural structure of scent. It uses natural fragrances produced by LMR, a pioneering natural fragrance laboratory in Grasse, the perfume capital of Japan.

Featuring a high-quality mist pump also used in perfumes, this fragrance is evenly sprayed into the air like a fine mist, allowing you to enjoy a delicate fragrance development and variations. Experience the inspiration and dramatic olfactory story that the space provides.

Table Guest Room Spray: ¥8,030 (150mL)
Blackcurrant LMR, Freesia, Ivy leaf, Patchouli LMR

The sweet air of early summer. The refreshing scent of ripe blackcurrants turning purple and young grass leaves.

Peace Talk Room Spray: ¥8,030 (150mL)
Blondwood, Sandalwood LMR, Cardamom LMR, Elemi

Words of comfort that warmly embrace you at the end of the day. The cozy warmth of blond wood and the softness of dark sandalwood.

Lapsangon Room Spray: ¥8,030 (150mL)
Smoked Tea, Leather, Sandalwood, Cardamom LMR

A smoky aroma lingers around the fireplace. The harmonious blend of fragrant tea leaves, vanilla beans, and cardamom paints a picture of the depths of the night.

Best Gift Set: ¥14,520 (300mL x 3 / 50mL)

This gift set features four of the brand's best-selling fragrances and body and hand care products. Enjoy a variety of Nonfiction's signature scents.

Santal Cream Eau de Parfum: ¥14,410 (100mL)
Sandalwood, Vetiver, Fig, Cardamom, Ginger, Bergamot.

A tranquil, woody fragrance that harmonizes the scents of vetiver, sandalwood, and fresh cardamom.

Discovery Eau de Parfum Set: ¥4,620 (3mL x 6)

This set features six signature fragrances from the Nonfiction line. It also includes a set of sample papers with the Nonfiction symbol pattern.

Event Information
NONFICTION pop-up
  • Event period: March 8th (Wed) - March 21st (Tue/Public Holiday)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics


During this period, we will be offering various novelty gifts to customers who make a purchase.
① The first 90 customers who purchase "Room Spray" in-store during the campaign period will receive a free wax tablet.
② The first 100 customers who spend a total of 7,700 yen or more (including tax) at the store during the campaign period will receive a free eau de parfum (3mL).
*You may not be able to choose the scent.
③ The first 30 customers who spend a total of 15,000 yen or more (including tax) at the store during the campaign period will receive an original eco-bag as a gift.
*The novelty items are available on a first-come, first-served basis and will be discontinued once supplies run out. Please ask in-store for details.

►Click here for the Mitsukoshi Isetan Cosmetics Online Store, ISETAN BEAUTY online.

*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.
*All products featured in this article are of Korean origin.
*Some items are available in limited quantities, so please forgive us if they are out of stock.
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.


For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.