[Feature] Yohji Yamamoto Pour Homme pop-up store exclusive items featuring artwork inspired by "crows" are now available!
- 04.26 Wed -05.02 Tue
- Isetan Shinjuku Men's Building 1F The Stage
Experience the true essence of Yohji Yamamoto Pour Homme more intimately and deeply than ever before, through the fusion of the latest collection and classic items!
Yohji Yamamoto POUR HOMME, a collection brand that continues to influence the global fashion scene, will be holding a pop-up store at The Stage on the 1st floor of the Isetan Shinjuku Store, Men's Building from Wednesday, April 26th.
Featuring a diverse lineup of limited and pre-release items, including unique artwork, black versions of runway pieces, and classic items crafted from triacetate tuxedo cloth, this event promises to captivate both die-hard fans and fashion newcomers alike. The brand's essence, redefined across seasons from archive collections to the latest, is truly timeless.
- Experience the true essence of Yohji Yamamoto Pour Homme more intimately and deeply than ever before, through the fusion of the latest collection and classic items!
The essence of Yohji Yamamoto Pour Homme: something everyone will want.
Last year, at "REDEFINING," held at Isetan Shinjuku Store, Men's Building The Stage, Yohji Yamamoto Pour Homme explored what constitutes a brand's "classic," redefining the brand's design codes—the image of masculinity envisioned by designer Yohji Yamamoto—through the essence of patterns, materials, and processing.
This spring, the same venue will host a special collection that focuses on iconic artwork, colors, and items that offer a glimpse into the essence of the brand, extracted from both the archive and latest collections. It will be a special collection that core fans have been longing for, while also being easy for those who want to try out a more fashionable style to incorporate into their wardrobe.
In addition to limited edition models available only here, we'll give you a sneak peek at this exciting collection that will be available for pre-sale ahead of boutiques nationwide.
A reversible silk blouson featuring an embroidered crow motif.
□Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage
*Limited edition model available only at Isetan Isetan Shinjuku Store, Men's Building , Kyoto Isetan, and Shizuoka Isetan pop-up stores.
Yohji Yamamoto Pour Homme is known for its impressive and highly popular oversized tailored items, but military and workwear elements are also an indispensable part of the brand's designs and specifications. Among them is a special item: a basic and easy-to-wear MA-1 type blouson adorned with a crow pattern in three-dimensional embroidery.
This crow is inspired by Alfred Hitchcock's film "The Birds" and first appeared in the Fall/Winter 2011-12 collection. The artwork still has many fans today. While the original collection featured a discharge print, this limited-edition item boasts luxurious embroidery. Furthermore, the jacket itself is reversible; black on one side, and a striking red crow appears on the other.
While the serene atmosphere created by the black-on-black design is undeniable, the vivid and dramatic visual expression of red against a black background is truly sensational. The lustrous and luxurious silk material feels exceptional against the skin, making this garment a piece of art in itself, possessing both creativity and elegance.
Furthermore, pants featuring a dove print will be available for pre-sale from the Spring/Summer 2008 collection, so be sure to check them out.
An all-black version adapted for everyday wear.
At the Spring/Summer 2023 collection runway show held in Tokyo, a star-studded cast wore some of the pieces, and we should also pay attention to the all-black versions of the key items that were particularly popular.
The graphic coats that appeared in the Spring/Summer 2023 collection were made of an unusual striped silk velour material. Another double-layered coat, on which designer Yohji Yamamoto himself wrote a handwritten message, was made of wool gabardine. These were then replaced with a classic material: black triacetate tuxedo cloth, which has a beautiful drape and supple feel.
By stripping away elements and unifying the color scheme to black, the designs have been reimagined as more wearable, everyday clothing. The pants worn with both coats on the runway will also be re-released in the same material and will be available for pre-sale.
A collection of classic items that evolves and deepens even further.
The Isetan Shinjuku pop-up store has been exploring what constitutes a classic within Yohji Yamamoto Pour Homme, a brand with a variety of symbolic elements, and what items everyone would want to own. The depth and expression of this endeavor seem to be steadily improving.
Three new styles have been added to the chain-stitched short-sleeved broadcloth shirt series, which is undoubtedly a staple item in men's fashion and for the brand's most avid fans. Additionally, a total of six new jackets, shirts, and pants have been added to the series utilizing the brand's classic triacetate tuxedo cloth fabric, and these will be available for pre-sale.
These are all classic items that make the most of the fabric's characteristics, creating a cool and elegant spring/summer style that is uniquely Yohji Yamamoto Pour Homme. While adhering to the brand's design codes, they possess a timeless quality that transcends trends and styles, offering a high degree of versatility in coordination. They fit seamlessly into a wardrobe that already comprises a full collection of Yohji Yamamoto pieces, as well as the wardrobe of someone stepping into that world for the first time.
Yohji Yamamoto Pour Homme has been a leading collection brand in men's fashion for approximately 40 years. It is a reformer that has challenged various social norms and conventions, and a presence that makes us rediscover what is universal.
Power of the White Shirt
This collection of white shirts is a testament to the ongoing efforts of designer Yohji Yamamoto. The sophisticated shirts are created through his unique pattern-making, cutting, and the texture of the materials. The collection showcases the charm of each individual design and the inherent strength of the white shirt. In addition to shirts, box logo t-shirts and 3-pack t-shirts will also be available for a limited time at the pop-up store.
□Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage
- Location: Isetan Shinjuku Store, Men's Building 1st Floor, The Stage
Text: Junya Hasegawa (america)
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
For inquiries, please contact: Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators, Tel: 03-3352-1111 (Main number)
