J.PRESS blazers have been a beloved staple throughout the brand's more than 120-year history. From February 15th (Wed) to February 28th (Tue), Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic will be holding a promotion focusing on the brand's signature item, the blazer.

Founded in New Haven, California in 1902, J.PRESS has always been rooted in a history of tradition and craftsmanship. Founder Jacoby Press's dedication to creating "comfortable clothing for the wearer" established silhouettes that are true to the human body and flatter everyone, a commitment to garment making that continues to this day.

This promotion focuses on the blazer, a signature item of the brand and a key factor in igniting the Ivy League boom. The event will showcase models produced in 1984 and original pieces passed down through four generations, as well as the release of new blazer designs. It will be an unmissable event for American traditional style enthusiasts, allowing them to experience the enduring appeal of the blazer as it continues to evolve throughout history.

Special exhibition of archive blazers!

This blazer was created to commemorate the 10th anniversary of J.PRESS first arrival in Japan. It uses thick flannel, which is rarely seen these days, and is a special piece that features an original emblem on the classic authentic model.

This MADE IN USA blazer was sold by J.PRESS USA in the 1990s. Its color choice, which explains why it's called a "BLUE BLAZER," and its rugged, American-made feel make it a truly exceptional piece.

A street style photo shoot event will also be held!

On Saturday, February 25th, Tomoya Kurono, buyer for "JPRESS & SON'S," will be visiting Isetan Shinjuku Store, Men's Building , to host a blazer street style event. Please come dressed in your favorite blazer style.

■Also worth reading: ・[Series] Exploring the present and future of the blazer, a must-have item for traditional style, through a tour of famous shops | Isetan Men's Walk