YLÈVE, known for its commitment to simplicity and quality, will be holding a pop-up store at Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary, from Wednesday, February 15th to Tuesday, February 28th. In addition to new Spring/Summer 2023 items, the store will also be offering a pre-sale of the new line "Y" from Wednesday, February 22nd, the second week of the event. This line was born from a conversation between designer Reiko Taguchi and Keiji Kaneko, who is active in various fields including buyer and direction.

Iréve debuted in Spring/Summer 2018. The brand aims to "create clothing with a focus on simplicity and quality that resonates with people," and its simple, basic items that prioritize quality over superficial design, as well as items that draw on military and workwear roots while incorporating the spirit of the times, are currently gaining support from fashion-conscious adults.

With a focus on the fundamentals of clothing, such as material texture, silhouette, and tailoring, a new men's collection was launched in Spring/Summer 2022. This pop-up will showcase the latest collection, Spring/Summer 2023.

Furthermore, starting on Wednesday, February 22nd, we will be launching a new line called "Y" this season. Using carefully selected materials, we will be introducing casual unisex items that transcend gender, generation, genre, and occasion.

To coincide with the pre-sale of "Y," Reiko Taguchi and Keiji Kaneko, who served as an advisor for this project, are scheduled to visit the store on Wednesday, February 22nd. In addition, customers who purchase items totaling 22,000 yen or more (including tax), including items from "Y," will receive a limited number of original bags.

►Mitsukoshi Isetan Online Store | Find the latest information on men's creators and men's contemporary wear here.

Text: ISETAN MEN'S net