Finally, on February 3rd (Friday), the highly anticipated first delivery of JUNYA WATANABE MAN for the Spring/Summer 2023 season will drop at Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary. Masterpieces by popular pop artists that everyone has seen at least once are brilliantly fused with Junya Watanabe's creations. This captivating collection, which could truly be called "wearable art," is well worth seeing. It is definitely worth getting your hands on.

An artistic crossover between pop culture and fashion.

Andy Warhol, Keith Haring, Roy Lichtenstein, and Jean-Michel Basquiat—Pop Art flourished with avant-garde expressions that reflected the social conditions of the 1960s to the 1980s, imbuing them with cynical messages.

This season, JUNYA WATANABE MAN brilliantly mashes up works by representative pop art artists and logos of companies that symbolize contemporary mass culture with military items and workwear, which are part of his own identity. The result is a valuable collection that is distinctly JUNYA WATANABE MAN , yet completely new.


Of course, all the works by major artists are officially licensed. Moreover, the printing method is changed to match the base material in order to reproduce the original colors of the works on the clothing—a testament to Junya Watanabe's respect for art and his commitment to expression through clothing. Furthermore, there are many items and looks that mix the works of each artist or combine them with corporate logos, resulting in a unique finish that goes beyond a simple "artist collaboration." This also brings a rich depth and richness to the theme of the encounter between pop art and fashion.

And with the now-familiar collaborations with Levi's, Carhartt, and new balance , as well as the impactful double-name series with brands like eye Junya Watanabe Man, The North Face, and Brooks Brothers, which aren't available at the brand's flagship stores, it's impossible not to be excited.

Available from February 3rd (Friday)
JUNYA WATANABE MAN 2023SS 1st Delivery

Must-have items from the first delivery

Now, let's take a quick look at the items from the first delivery, which will go on sale from February 3rd (Friday). We'll introduce some of the most noteworthy items that we especially recommend.

"Andy Warhol"
Brooks Brothers Customizable Blazer: WK-J101-051

First up is one of Andy Warhol's most famous works, "Campbell's Soup Cans," and then there's Brooks Brothers' iconic navy blazer, which features a patchwork of military-inspired fabrics.



This masterpiece showcases a surprising chemical reaction, as JUNYA WATANABE MAN 's signature patchwork design technique, military nuances, and Warhol's pop and catchy worldview coexist and enhance each other.

"Andy Warhol"
Work jacket: WK-J003-051

This coverall jacket, featuring a Campbell's Soup can on the chest patch pocket, is also not to be missed. The intricate pattern and stitching, along with the crisp color scheme, are unmistakably JUNYA WATANABE MAN , and it matches perfectly with Warhol's work.

"Keith Haring"
Coach jacket: WK-J020-051

Furthermore, the iconic, graphic print in chalk outline style on this seemingly simple and standard coach jacket is the work of Keith Haring, a pioneer of street art who rose to prominence with his subway drawings—graffiti created using subway signs—and quickly became a world-renowned artist.


Even the familiar works by this hugely popular artist, with whom many fashion brands have collaborated in the past, exude a unique freshness thanks to the synergistic effect with the "signature" of JUNYA WATANABE MAN collection.

"Roy Lichtenstain"
Denim pants: WK-P017-051, WK-P202-051

Furthermore, Roy Lichtenstein's iconic "Girl with Hair Ribbon," which took the world by storm with its eye-catching, vivid colors and catchy, comic-style expression, has been fused with baggy denim pants in collaboration with Levi's. As a strikingly "back-showcase" piece, it is a masterpiece that will remain in both memory and fashion history.

"Jean-Michel Basquiat"
Printed shirts: WK-B012-051, WK-B010-051

Also worth checking out are the shirts featuring Jean-Michel Basquiat's innocent yet powerful artwork printed all over. These shirts are statement pieces that look great on their own, but they also work wonderfully as a pop of color when worn as an inner layer under a jacket or blouson.




Basquiat is an artist renowned for his fashion sense, known for his unique style and his ability to wear tailored suits with flair. Perhaps that's why shirts and jackets suit his street-style artwork so well.

Pop art, a culture aimed at the general public rather than just a select group of celebrities, is naturally closely associated with companies like Honda and Netflix, and their logos. The flexible imagination and undeniable creativity to deliberately filter these two seemingly completely different genres and fields into fashion expression is something that is uniquely JUNYA WATANABE MAN .

MUEHLBAUER CAP (Corporate Logo)

And the baseball cap was chosen as the most natural and easy tool to incorporate a company logo. Of course, we also have a selection of caps featuring artist logos. It goes without saying that they pair well with street-style casual wear.

THE NORTH FACE
Jackets: WK-J903-100, WK-J901-100

The collaboration jacket between eye Junya Watanabe Man and The North Face is a spring outerwear piece that is sure to sell out, as is customary. The pop design and coloring, which you won't find in the regular line, are a must-see. In particular, the shiny green mountain jacket makes full use of linen, a material that is rarely used in outdoor apparel. Using linen, a material that symbolizes spring and summer, and taking advantage of its characteristic elegant sheen, this is a masterpiece that you will definitely regret missing out on.

Men's Contemporary's official Instagram is here.