Six buyers from Isetan Men's will introduce the latest fashion, beauty, and lifestyle trends that Isetan Men's proposes, based on the real, cutting-edge trends they've captured and the diverse and expanding needs of their customers.



A light and positive aura, gaining essential value and style.

As the world tries to overcome the various obstacles of division, oppression, and constraint brought about by the COVID-19 pandemic, the fashion scene is regaining a very positive and liberating mindset. This atmosphere is manifesting itself in bright and cheerful color palettes, light materials, and a feeling that are perfect for spring and summer, making it a "trend" that is easy to adopt directly and visually.

As many people re-evaluate their lifestyles and make choices about what they truly need and what they don't, Isetan Men's is returning to its "roots" by pursuing the inherent joys of fashion, such as classic style and elegance, while also proposing the highest level of quality and genuine value that transcends trends. They are developing a product lineup that is true to the essence of things, closely aligned with the needs of their customers.

This section features brands, items, and styling tips recommended by buyers in each category—apparel, accessories, and sportswear—that they confidently endorse.

Adding a touch of color to a refined style, for a luxurious and comfortable look.

This season, with the mood of self-restraint lifted, there's a positive atmosphere of wanting to enjoy fashion and feel energized by it. Whether it's a suit or a jacket and trousers style, the key points are styling with innerwear in vivid colors that make a statement, and using materials and designs that prioritize luxury and comfort.

Clean, refined suits with minimal details, unstructured, shirt-like jackets, and shirred trousers—items that offer a classic look with a light, comfortable feel—have become established. Mixing military-style jackets and trousers with the elegant touch of wool, silk, and linen is also a recommended style.


A dream collaboration has come to fruition: the structured yet elegant patterns created by Takeshi Taira of La Favola are sewn and tailored by Caruso, a highly skilled Italian factory brand. The bespoke linen jacket, released under the double name of both brands, has a very refined and modern look that is in line with this season's trends.


Tito Allegretto, originating from Naples, offers high-quality, meticulously handcrafted jackets at an excellent price. Their patterns, featuring forward-sloping shoulders and deep armholes that perfectly fit the Japanese physique, are outstanding, making it one of the most talked-about Italian brands today. This plain navy jacket, in particular, boasts a rich and luxurious look thanks to its plump, textured hopsack fabric.


Known for his uncompromising attention to detail, starting with the yarn, Shin Matsushima's brand cantate has upgraded and reconstructed chino pants that were used by the US Navy in the 1940s. The cotton fabric, which has an exquisite balance of strength and suppleness, is made by Yamaei Keori, a renowned textile manufacturer in Bishu.


Crafted from lightweight 0.4mm thick suede, EMMETI 's shirt jacket, with its refined A-line silhouette, delicate shell buttons, and concealed placket, is one of the items that symbolizes elegance and quality, which are key themes of this season.

Classic (first-class) items and styles that absorb the sensibilities of a new era and evolve.

Following the COVID-19 pandemic, which completely transformed the dress clothing market, it's true that many people now wear suits less often. However, this doesn't mean that people will stop wearing suits and jackets altogether. Precisely because these occasions are limited, there's been a corresponding increase in customers who want more clearly valuable, special clothing, shirts, and ties that truly reflect their personal style and preferences.
The appeal of custom orders lies in being able to pursue that "attention to detail" even more deeply. Our top recommendation this time is our new "Pattern Order Shirt" menu, supervised by a bespoke shirt craftsman that Japan proudly presents to the world, which we will be offering at an affordable price.


In the "Order Shirts" section, we will be launching an order shirt service incorporating the styles of bespoke shirts by Masanori Yamagami of YAMAGAMI Masanori and Yuta Minami of MINAMI SHIRT. This is a groundbreaking and impactful initiative that will allow you to choose the unique styles and details of Japan's leading shirtmakers for an additional fee of just 5,000 yen.

Also, be sure to check out the navy tie collection that ISETAN MEN'S has created with all its resources, proclaiming itself the "ultimate navy tie." The collection features 16 different navy ties made from original fabrics that are rich, thick, and easy to tie—comparable to the world's top tie brands. The substantial feel and high quality are immediately apparent, living up to the "ultimate" name. And yet, it's attractively priced at just 13,000 yen.

These leather shoes have the feel of sneakers, creating an elegant and classic look. “Feel Effortless”

The long-lasting sneaker boom has subsided, and men's shoes are seeing a resurgence in popularity, with a noticeable return to classic styles and the rise of leather shoes. However, many people have become so accustomed to the comfort of sneakers that they still find proper, structured leather-soled shoes a bit challenging.
Therefore, Isetan Men's, which is also one of the world's largest shoe stores, has selected a wide range of leather shoes and sandals that offer the light fit and comfort of sneakers, under the theme of "Feel Effortless." Many exclusive items from popular brands are also available, featuring Isetan's signature chic and sophisticated arrangements.


These Ferrante loafers, featuring the increasingly popular U-tip stitching and bit detail, are specially made with a Vibram Gumlite sole, boasting exceptional lightness and flexibility. They truly offer a "sneaker-like" feel. The black suede upper, a popular choice since autumn/winter, is another key feature.


From Crockett & Jones' premium "Handgrade" line comes the "STRAND" full brogue loafer. With its elegant and classic look, yet easy-to-wear loafer style and exceptional comfort, this is a masterpiece that embodies "effortless" style.


Gurkha sandals, a classic style that's popular from early spring through mid-summer, are a must-have. Leading the trend is the iconic "Pacific" model from PARABOOT . Surprisingly, this one is a special order in a dark brown color not available in their regular line. It's a highly versatile masterpiece that goes well with shorts and jeans, and can be worn barefoot or with socks.


Jojo Naito, a popular summer sandal made by Kyoto's long-established Gion Naito, is back this season with four special order colors: black, navy, brown, and olive, all in sophisticated, understated shades, under the theme of "Adult Jojo." Right now, I'm in the mood to wear Jojo Naito sandals with my yukata instead of traditional zori sandals.

Beyond popular perfumes, the joy of discovering new scents and ways to enjoy them.

The "how you look on camera" problem, which many people faced during remote meetings and other online interactions during the COVID-19 pandemic, has made skincare a new standard in men's grooming. The popularity of men's basic skincare products, base makeup, and beauty devices is soaring. Furthermore, fragrance items are also doing exceptionally well, with " Salon de Parfum 2022, " Japan's largest fragrance festival, seeing record-breaking success.


This season, in addition to perfumes boasting an overwhelming variety, we will introduce new ways to enjoy fragrances that complement various lifestyles and occasions, including incense, candles, diffusers, and other room fragrances.


From Maison Margiela's "Replica" fragrance collection, which enjoys support across genders and generations, comes a new "Replica" diffuser. The highlight is undoubtedly "Lazy Sunday Morning," the brand's undisputed bestseller, which recreates the feeling of freshly laundered linen sheets gently enveloping your skin.


This book-shaped box, which also makes a beautiful interior decoration, is from Danlow , a fragrance brand that offers the value of "warm time" spent relaxing in front of a "fireplace." This special kit, which is also recommended as a gift, contains three uniquely blended incense sticks and an incense holder in each drawer.

Jo Malone London and TOM FORD BEAUTY . We are also planning a special promotion* featuring a unique experience and a focus on customers' encounters with fragrance, so please look forward to it.

Traditional yet new, a "New Standard" that's a little different from the usual mainstream.

In authentic men's casual wear, a key trend since last year has been the return to classic styles, particularly the Ivy League and preppy blazer look. Also, the now-standard suit set is a popular choice.
This season, while focusing on classic items such as navy blazers and double-breasted blazers, the forms, details, and styling have been softened to reflect the 2023 aesthetic. Furthermore, the suits are no longer solely tailored, but have evolved to suit the diversification of lifestyles.
Check out our collection of "new standard" items that, while retaining traditional shapes, exude a fresh and modern feel.


J.PRESS , a quintessential American traditional brand, has released a blazer with thin shoulder pads and a relaxed fit. This versatile piece, suitable for both work and casual occasions, is sure to be a hit. This season, we recommend dressing it down with a button-down shirt, knit tie, chinos, and a cap.
TOMORROWLAND also presents a double-breasted blazer. Pay attention to the jacket style, which has a French feel, such as pairing it with a cut-and-sew top or sweater and wrapping a scarf around your neck.


Theory presents a casual set consisting of a shirt jacket and cargo pants. Using a thick twill fabric, the trendy military elements are given a clean, Theory -esque finish.

From MACKINTOSH PHILOSOPHY comes a denim overall and denim pants set made from polyester. It features a trendy relaxed fit and is made from a polyester material that resists fading, making it a highly functional piece.

Elegant apparel and cutting-edge gear you won't find at other golf shops.

Amidst the significant lifestyle changes brought about by the COVID-19 pandemic, the golf scene and its market have seen unprecedented growth. In March 2022, "Double Eagle Powered by Isetan Golf," a golf specialty select shop, opened at Isetan Shinjuku, marking its return after approximately five years.

This season, "Double Eagle Powered by Isetan Golf" will once again introduce a wide range of sophisticated and high-quality products, including fashionable items not typically found in general golf specialty stores, as well as golf gear that delivers top performance and apparel that combines elegance with functionality and comfort, catering to Isetan Men's customers who seek authentic and high-quality products.


While sharp, street-style golf wear is currently trending among young golfers, for customers seeking sophisticated style and timeless quality, we recommend HERG1, which boasts refined Italian design and sensibilities honed in Milan, and apparel from BOSS GREEN, Hugo Boss's sports line. Both offer athleisure wear that you'll want to wear not only on the green but also in your everyday life.


PROTO-CONCEPT, manufactured in a factory overseen by a forging company headquartered in Niigata, is an iron brand used by world-renowned professional golfer Lydia Ko, who seeks high performance. Thanks to its advanced forging technology, it offers a uniquely comfortable feel and consistent shots. This noteworthy golf gear is exclusively available at Isetan Men's department stores.





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LINC ORIGINAL MAKERS , known for its retro packaging, is holding a pop-up event! Limited-edition fragrances will also be making their debut at Isetan Shinjuku Store, Men's Building . January 25th (Wed) - February 7th (Tue)