HOLY SHIT, a cafe located in Sangenjaya, Setagaya, is holding a pop-up event at Isetan Shinjuku Store, Men's Building 1st floor promotion area. HOLY SHIT, a cafe that continues to transmit its unique culture through fashion, has chosen "Friday 8 PM" as its theme for this event. This marks their third appearance at Isetan Shinjuku Store, Men's Building .

Back in the day, professional wrestlers like Antonio Inoki, Riki Choshu, the original Tiger Mask, and Akira Maeda gave us incredible excitement and enthusiasm from the television screen on Friday nights at 8 PM. Now, a collaboration with these strong and cool men has become a reality.

In addition to apparel collaborations such as T-shirts, a triple collaboration with Akira Maeda, involving Sasaki Sake Brewery, the only sake brewery still existing in the area known as "Rakuchu" in Kyoto City, will sell sake and sake-related items. Holy Shit's original items will also be fully released, making for a lineup that you won't want to miss.

Jurakudai Junmai Daiginjo is a special sake made from Yamada Nishiki rice, a rice variety ideal for sake brewing, polished to the highest degree, and carefully aged at low temperatures by skilled toji (master brewers) and brewery workers. Please enjoy its fruity ginjo aroma and elegant taste.

Jurakudai Shinshu Arabashiri is the first sake to come out after the "moromi" (fermented mash) of new sake is pressed. It is characterized by a moderate acidity, the fresh aroma unique to new sake, and a subtle ginjo fragrance.

*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.
*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.