Takayuki Minami, director of FreshService, a passionate sauna enthusiast, has collaborated with SHISEIDO MEN , born from his desire to further update the sauna lifestyle. The second installment of this collaboration, SHISEIDO MEN pop-up store, will be held from Wednesday, November 30th to Tuesday, December 6th at Isetan Shinjuku Store, Men's Building 1st floor promotion area.

This pop-up event is themed around updating your casual styling for heading from home to your favorite sauna, and also supporting you with often-forgotten post-sauna skincare. The venue will feature a new collaboration kit that allows you to enjoy SHISEIDO MEN skincare and Fresh Service sauna goods all at once, as well as a free consultation service (*1) by Shiseido beauty consultants.

Furthermore, on December 3rd (Sat) and December 4th (Sun) during the event, a lecture event will be held with the theme "Get in shape with skincare, get in shape with makeup" to commemorate the release of the sauna kit. Terumasa Shinjo, who is currently in charge of hair and makeup for product development, advertising, and PR shoots for the SHISEIDO MEN brand and distributes information on men's self-production, will be visiting the store to give personalized skincare and makeup advice tailored to your needs.
If you want to improve your appearance, or if you're interested in men's makeup but don't know where to start, why not take this opportunity to get advice from a professional?

The new "SHISEIDO MEN Sauna Skincare Kit" is an Isetan Shinjuku Store, Men's Building exclusive kit that includes essential skincare items for when you go to the sauna: a facial cleanser, serum, lotion, and moisturizer to prepare your skin, Isetan Shinjuku Store, Men's Building goods in collaboration with Fresh Service.

The zip-up jacket and pants set features a simple, minimalist style using quick-drying, comfortable materials, making it a perfect fit for going out in the city. The sauna hat, which was popular in the first collection, features a masculine design using soft, comfortable terry cloth. Each piece is designed with the "ReFresh!Service" logo, representing Fresh Service's sauna line, and is a product filled with Mr. Minami's love for saunas.

■ Sales Method

We are accepting advance reservations for the "SHISEIDO MEN Sauna Skincare Kit" exclusively for MI Card holders. *New members are also eligible.

■Application Process

Application period: November 21, 2022 (Mon) 1:00 PM to November 24, 2022 (Thu) 6:00 PM
• Lottery results: Winners will be notified after noon on Saturday, November 26th.

►Click here to make a reservation in advance
*Advance reservations are now closed.
*Only winners will receive a payment URL (including the total amount for the item and shipping) via SMS (short message) from Mitsukoshi Isetan.
*Please be sure to make your payment within the payment deadline.
*Please note that if payment is not received by the deadline, your order will be cancelled.
*Please note that applications submitted via any URL other than the one provided above will be considered invalid.
*Please note that if there are many applicants, a lottery will be held.

To apply for a new MI Card online, please use the URL below.
Please note that if you apply for an MI Card through a URL other than the one listed below, you will not be eligible for this offer.

►Click here to apply for an MI Card

■Notes

*This reservation is limited to MI Card holders and those who apply for a new card via the URL above.
*Please be sure to complete the procedure within the application period.
*We cannot answer questions regarding whether you were selected or not.
*Each person may only enter for a maximum of 3 sets. Multiple entries will be disqualified from the drawing.
*Please note that we cannot resell the item after a cancellation, regardless of the reason.
*The set price plus shipping fees will apply.
*Payment is only accepted via MI Card, other credit cards, and MI Friends Club.
*Not sold separately.
*After payment is received, we will ship your order as soon as it is ready.
*Delivery is for personal use only. We cannot accept orders for gifts.
*We cannot accept requests for specific delivery dates or times.
*We are unable to provide information regarding the limited number of sets available.