PYRENEX, a popular brand known for its high-quality down outerwear manufactured under strict quality control, will be showcasing its elegant French-style down outerwear, from its most popular models to this season's new arrivals, at the Men's Authentic section on the 7th floor Isetan Shinjuku Store, Men's Building from November 23rd (Wednesday, public holiday) to December 27th (Tuesday).

Founded in 1859 at the foot of the Pyrenees Mountains in southwestern France as a feather production company, Pyrenex maintains a base close to its breeding farms and manages production from raw material procurement to finishing, ensuring the production of high-quality down. The feathers of waterfowl raised freely in cold regions with large temperature fluctuations develop into large down clusters that trap a lot of air, resulting in excellent heat retention. This season, a wide variety of down wear made with this high-quality down will be available.

Annecy 121,000 yen

View Products

The "Annecy" coat, featuring striking voluminous raccoon fur, has a three-dimensional pattern around the shoulders and arms so it can be worn over suits and jackets. Fleece lining is used in the collar and inside the front pockets, and ribbed cuffs prevent wind from entering, making it durable enough to withstand even the harshest winter cold. The fur is detachable.

The "Belfort" is a versatile outer garment with a detachable hood and mid-length, making it suitable for business settings. Its streamlined design makes it a good fit for the Japanese physique. It also maintains a high level of cold-weather protection, with features such as fleece-lined pockets and ribbed cuffs.

The brand's signature "Sputnik" is a best-selling model that has been loved for a long time in France. By narrowing the width of the down stitching, the volume is reduced, achieving a sharp silhouette. With fluffy down and a light, durable mini-ripstop material, it's a garment that can be worn comfortably and lightly.

The "Iparla" jacket uses the popular Microfiber Dull Taffeta material, known for its smooth feel and stretch. The waistline is tailored to fit the Japanese physique, and attention has been paid to the stitch width and hood design, resulting in a jacket that is both beautiful and comfortable to wear. The high collar and drawstring also help to prevent wind from entering.