EVENT
2022.09.28 update

AlphaTauri opens its first pop-up store in Japan! F1 drivers Pierre Gasly and Yuki Tsunoda visited the store.

10.05 Wed -10.18 Tue
Isetan Shinjuku Men's Building 1F Promotion

AlphaTauri, the premium brand of Red Bull, will open its first-ever pop-up store in Japan from Wednesday, October 5th to Tuesday, October 18th at Isetan Shinjuku Store, Men's Building 1st floor promotion area.

At the event venue, which showcases AlphaTauri's cutting-edge technology and sophisticated style, you can purchase coats, jackets, blousons, and knitwear from their 2022 Fall/Winter collection, which combine functionality and design.

To celebrate the opening of the pop-up store, on Wednesday, October 5th, the first day of the event, we will be hosting an event (*) featuring Pierre Gasly and Yuki Tsunoda, drivers for the Formula 1 team "Scuderia AlphaTauri," which is sponsored by AlphaTauri and will be competing in the Japanese Grand Prix starting on Friday, October 7th.

*This offer is valid for customers who purchase AlphaTauri products at the Mitsukoshi Isetan online store between 10:00 AM on Saturday, October 1st and 1:00 PM on Tuesday, October 4th.

AlphaTauri lineup

AlphaTauri is a premium fashion brand from Red Bull, and since its inception in 2016, it has continuously sought to establish a new direction in the fashion industry. It offers designs and the finest materials combined with textile innovation, and in developing the latest technologies, it collaborates with renowned experts from around the world.

Packable Waterproof Taurobran® Hoodie
122,501 yen
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This packable jacket is made with Taurobram® fabric, which offers excellent breathability and waterproofing, making it suitable for even the harshest winters. It features high-performance PrimaLoft® insulation for superior warmth. It can be folded inward for compact storage.

Wool blazer with PrimaLoft® padding
106,001 yen
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A padded tailored jacket with a removable, zippered vest attached to the blazer. The Primaloft Silver® padding provides warmth without being bulky, resulting in a streamlined design.

Wool overshirt
47,501 yen
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This wool overshirt elevates the traditional wool overshirt into a luxury item, featuring eye-catching metal embellishments.

Seamless 3D Knit Merino Turtleneck
44,000 yen
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This Italian-made seamless 3D knit mock neck sweater is exceptionally warm and comfortable, crafted from high-quality merino blend yarn.

Heavyweight Logo Crewneck
29,500 yen
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This thick logo crewneck sweatshirt features a large embossed AlphaTauri logo prominently displayed on the chest.

It will be held on Wednesday, October 5th!
Invitation to a special event featuring F1 drivers from Scuderia AlphaTauri.

To commemorate the opening of the AlphaTauri pop-up store, Pierre Gasly and Yuki Tsunoda from Scuderia AlphaTauri will be visiting the store. They will be providing fan services such as handing over purchased items on the day.

All customers who purchase AlphaTauri products at the Mitsukoshi Isetan online store during the "Event Invitation Acceptance Period," from 10:00 AM on Saturday, October 1st to 1:00 PM on Tuesday, October 4th, will be invited to an event featuring an F1 driver.

F1 drivers Pierre Gasly and Yuki Tsunoda will be making an appearance at our store.

□Date and Time: Wednesday, October 5th, 10:00 AM - 11:00 AM □Location: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area
*The event has ended.

■Event Invitation Acceptance Period

This offer is valid for customers who purchase AlphaTauri products at the Mitsukoshi Isetan online store between 10:00 AM on Saturday, October 1st and 1:00 PM on Tuesday, October 4th.
*Please note that we may close order acceptance early if we reach our maximum order limit.

►Mitsukoshi Isetan Online Store | AlphaTauri is available here

■Regarding the meeting

Please gather at 9:30 AM on Wednesday, October 5th, at the entrance on the Yasukuni side of Isetan Shinjuku Store, Men's Building 1st floor.
*We will not send you a confirmation of your order.
*On the day of your appointment, please present the order confirmation email screen and your identification, and provide the name and phone number you registered when placing your order.
*If the name on your order does not match the name on your identification, you will be denied entry.
*The order in which you will be served on the day will be based on the order in which you placed your order through the Mitsukoshi Isetan online store.
*Depending on how busy the store is, you may have to wait. Please allow ample time for your visit.

■Notes

*Purchased items will be handed over at the event on Wednesday, October 5th.
*This item cannot be ordered together with other items for delivery. Please place separate orders.
*Please note that we cannot accept cancellations or refunds for products even if you are unable to attend on the day.
*If you arrive after the designated meeting time, we will not be able to assist you.
*Even if you order multiple items, you will only receive one invitation to our fan service. We may also limit the time each person spends with us.
*Please note that the content of this event may be changed or canceled due to unforeseen circumstances.

Event Information
AlphaTauri Pop-up Store
  • Event period: October 5th (Wed) - October 18th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
Text: ISETAN MEN'S net＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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