[Event & Pre-release Information] The perfume festival "Salon de Parfum 2022" will be held again this year at the Men's Building. [Updated October 24th](1/2)
From Wednesday, October 19th, Isetan Shinjuku Store will host "Salon de Parfum 2022," one of the largest perfume events in Japan. This year, in addition to the main building, "Salon de Parfum 2022 @ISETAN MEN'S" will be held at Isetan Shinjuku Store, Men's Building 1st floor Promotion & Cosmetics from Wednesday, October 19th to Tuesday, November 1st.
►Click here for sales information
- Brands making their debut at Isetan Shinjuku store
- "Salon de Parfum" will feature pre-release items and special products! Here are some of the must-see items.
- We also hold events such as visits from perfumers and consultations!
- List of brands exhibiting on the 1st floor Isetan Shinjuku Store, Men's Building . Some brands offer gifts with purchases!
The theme for 2022 is "Fragrance leaves a lasting impression on me."
This year marks the 10th anniversary of "Salon de Parfum." Following last year's success, the event will be held for the second time at Isetan Shinjuku Store, Men's Building , featuring an even more extensive lineup than last year, with over 300 fragrances from approximately 21 brands.
At the venue, various brands, including those making their debut at Isetan Shinjuku, will be releasing pre-release items and special kits. In addition, consultations with specialists, which are not usually offered at Isetan Shinjuku Store, Men's Building , and visits from the brands' perfumers are also planned.
Whether you're a fragrance connoisseur or a beginner, why not find a memorable perfume at "Salon de Parfum"?
☞Check this out too!
► [Interview] How four fashionistas enjoy wearing fragrances like accessories. We asked SHOKI, Shinobu, Shun Koyama, and Inaba about their 'MY FRAGRANCE STORY'.
► [How to] A Complete Guide to Men's Perfumes (Fragrances)! How to Choose, How to Apply, and Recommended Items
Brands making their debut at Isetan Shinjuku store
PARFUM SATORI
This fragrance brand is created by Japanese perfumer Satori Osawa. The fragrances incorporate the perfumer's own knowledge of plants, as well as inspiration from ikebana (flower arrangement), tea ceremony, and incense ceremony. Many of the ingredients are directly imported from a historic fragrance company in Grasse, southern France, the mecca of perfumery. The brand values a "lightness" that suits Japan's humidity and climate.
*The in-store sales period will be from Wednesday, October 26th to Tuesday, November 1st, 2022.
Vyrao/Bailao
Founded in London in 2021 by Yasmin Swell, a former fashion consultant turned healer, this well-being brand features a collection created with perfumer Lynn Harris, head of Perfumer H, and renowned Hawaii-based energizer Louise Mita.
19-69 / Nineteen-Sixty-Nine
This culture and cosmetics brand is created by Swedish artist Johan Bergelin. Launched in 2017 at the Colette concept shop in Paris, it has since expanded to 19 countries. The number in the brand name, "1969," symbolizes the counterculture movement of the 1960s and 70s that ushered in a new era that did not follow the conventions of the past.
"Salon de Parfum" will feature pre-release items and special products!
Here are some of our featured items.
[ Apology and Announcement]
We regret to inform you that we have decided to cancel the sale of Il Profumo's "Discovery Box" and "Trio Set," which were scheduled to go on sale from 10:00 AM on Wednesday, October 19th, due to various circumstances.
We sincerely apologize for any inconvenience caused to our customers, and we appreciate your understanding.
[Pre-release at Isetan Shinjuku Store]
SERGE LUTENS
"Miniature Set" 5mL x 4 types: 6,600 yen
[Pre-release at Isetan Shinjuku Store]
ACQUA DI PARMA
"Holiday Home Collection Panettone Diffuser" 180mL ¥17,600
[Pre-release at Mitsukoshi Isetan]
Liberta Perfume "Cologne Concentré Ginjo" 100mL ¥7,001
[Limited production quantity item]
PENHALIGON'S
"Legacy of Petra Eau de Parfum" 100mL ¥34,430 *Available from October 25th, 2022 (Tuesday)
[Limited production quantity item]
PENHALIGON'S
"Scent Library" 2mL x 10 types ¥4,620 *Available from October 25th, 2022 (Tuesday)
[Pre-release at Isetan Shinjuku Store]
FRAMA
"Fragrance Discovery Set" 2.5mL x 5 types: 10,560 yen
[Special Set]
Parfum Satori "Trial Set C - The King of Fragrances' Favorites -" 1.5mL x 5 types, 6,600 yen
[Limited production quantity item]
Bailao "EDP High Five Set" 7.5mL x 5 types 15,400 yen
We also hold events such as visits from perfumers and consultations!
[Reservation Required] Down Perfume “SMELL&TELL” Personal Consultation
Fragrance stylist Anzu Kikuko will select a fragrance tailored to each individual's skin type.
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■Date and time:
・Friday, October 28th: 1pm-3pm, 4pm-5pm ・Saturday, October 29th: 11am-noon, 2pm-3pm, 4pm-5pm ■Location: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics ■Duration: Approximately 20 minutes ■Capacity: 1 person per session ■Reservation method: Reservations will be accepted via PassMarket from 10am on Wednesday, October 5th.
*This offer is limited to MI Card members only.
PassMarket is here
[Reservation Required] Parfum Satori x Liberta Perfume Perfume Perfume Dialogue
Liberta Perfume's Daiki Yamane and Parfum Satori Osawa, a master-apprentice perfumer, will engage in a dialogue about the behind-the-scenes aspects of perfumery and branding.
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■Date and Time: Thursday, October 20th, 11:00 AM - 12:00 PM ■Location: Event Hall, 6th Floor, Main Building, Isetan Shinjuku Store ■Duration: Approximately 1 hour ■Capacity: 16 people ■Reservation Method: Reservations will be accepted via PassMarket from 10:00 AM on Thursday, October 6th.
*Reservations are limited to MI Card members only.
PassMarket is here
[Reservation Required] Liberta Perfume Full Order Event
This fully bespoke service allows you to create a "one-of-a-kind fragrance" through approximately one hour of consultation with a perfumer. In addition to the "carefully selected natural fragrances" used in our ready-to-wear collection, 20 new premium fragrances have been added to the lineup. Create your own unique scent from approximately 32.47 million possible combinations.
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■Event Period: October 19th (Wed) - November 1st (Tue)
■ Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area ■ Price: 50mL ¥16,478, 50mL + 8mL ¥19,778, Fragrance topping ¥1,100 - ¥5,500 ■ Delivery: Approximately 4-5 weeks later ■ How to reserve: Please make a reservation using the reservation form.
Book your appointment here
[Reservation Required] Perfumer from Parfum Satori will be visiting the store.
The brand's perfumer, Satori Osawa, will be visiting the store. She will be signing items purchased by customers.
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■Date and time of visit:
・October 19th (Wed) 11:00 AM - 12:00 PM ・October 22nd (Sat) 1:00 PM - 2:00 PM ・October 23rd (Sun) 1:00 PM - 2:00 PM ・October 29th (Sat) 3:00 PM - 4:00 PM ・October 30th (Sun) 1:00 PM - 2:00 PM ■Venue:
Isetan Shinjuku Main Building, 6th Floor Event Hall, October 19th (Wed), October 22nd (Sat), October 23rd (Sun)
Isetan Shinjuku Store, Men's Building 1st Floor Promotion: October 29th (Sat), October 30th (Sun)
■Duration: Approximately 10 minutes ■Capacity: 1 person per session ■How to make a reservation: Reservations will be accepted via PassMarket from 10:00 AM on Wednesday, October 5th.
PassMarket is here
LoveSolu Fragrance Consultation
Based on LoveSol's original methodology, we'll create a personalized profile to suggest a fragrance that suits your lifestyle. Discover a new perspective on fragrance through LoveSol's artistic scents.
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■Date and time:
・October 19th (Wed) 10:00 AM - 2:00 PM ・October 22nd (Sat) 10:00 AM - 5:00 PM ・October 23rd (Sun) 10:00 AM - 5:00 PM ■Location: Isetan Shinjuku Store, Men's Building 1st Floor Cosmetics ■Duration: Approximately 15 minutes *No reservation required.
List of brands located on the 1st floor Isetan Shinjuku Store, Men's Building .
Some brands also offer gifts with purchases!
100BON
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ACQUA DI PARMA
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① During the event period, the first 50 customers who purchase any 100mL size product from ACQUA DI PARMA 's "Signatures of the Sun Series" at the store will receive a "Signatures of the Sun Luxury Kit (1.5mL x 10 types)".
② During the event period, the first 60 customers who purchase ¥15,400 (tax included) or more of the "Holiday Home Collection" (which will be available for pre-sale in stores) will receive a "Candle Bosco 70g" as a gift.
③ From Wednesday, October 26th to Tuesday, November 1st, the first 100 customers who purchase ¥16,500 (tax included) or more of the "Blue Mediterraneo Series" at our stores will receive a "Mirto Mini Coffret (Eau de Toilette 5mL & Shower Gel 30mL)".
HEELEY
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During the event, the first 25 customers who purchase HEELEY "Eau de Parfum Discovery Set" at the store will receive a "Sample Set (2mL x 4 types)".
IL PROFVMO
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During the event, the first 40 customers who purchase Il Profumo Fragrance 100mL at the store will receive a sample (10mL) of one of the following fragrances: Otello, Romeo, Coquelicot, Fleur de Bamboo, Rose Secrete, or Caramella d'Amore.
*Due to limited quantities, you may not be able to choose your preferred scent.
Labsolue
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During the event, the first 100 customers who purchase LoveSoloo products totaling 16,500 yen (including tax) or more at the store will receive a free "Hand Gel Lavender (75mL)".
LIBERTA Perfume
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During the event, the first 100 customers who purchase Liberta Perfume products totaling 11,000 yen (including tax) or more at the store will receive a fragrance sample (2mL).
*The image is for illustrative purposes only. Only one mini bottle will be given per person.
Maison Margiela 'REPLICA' Fragrances
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During the event, the first 100 customers who purchase Maison Margiela "Replica" fragrances totaling 11,000 yen (including tax) or more at the store will receive a free 7ml bottle of "Replica Eau de Toilette Lazy Sunday Morning".
MARIEJEANNE
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During the event, the first 30 customers who purchase two or more MARIEJEANNE products at the store will receive a tote bag and a "Discovery Kit (3mL x 7 types)".
OBVIOUS
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During the event, the first 50 customers who purchase OBVIOUS products at the store will receive a set of two Obvious mini samples (1.5mL each) with a logo pouch.
PARFUM SATORI
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During the event, the first 250 customers who purchase both Parfum Satori's "Trial Set C - The Emperor of Scents' Favorite -" and "Trial Set H - Pour homme -" at the store will receive a "Perfume Mini Book".
PENHALIGON'S
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During the event, the first 100 customers who purchase a PENHALIGON'S fragrance of 75mL or larger at the store will receive a "Juniper Sling Body & Hand Lotion 30mL + a 5mL sample of a popular perfume."
*The image is for illustrative purposes only.
*We have three types of perfume samples available, but quantities are limited, so you may not be able to choose your preferred sample.
Santa Maria Novella
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During the event, the first 200 customers who purchase Santa Maria Novella products totaling 12,000 yen (including tax) or more at the store will receive a cotton bag with an embroidered logo.
SERGE LUTENS
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During the event, the first 300 customers who purchase SERGE LUTENS products totaling 14,300 yen (including tax) or more at the store will receive a set of a special brand-designed Moleskine notebook and a 1mL sample of Poivre Noir.
YOUFIRST
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During the event, the first 100 customers who purchase 7,920 yen (tax included) or more of U-First products at the store will receive a "Set of 3 Armenia Cards".
FREDERIC MALLE
During the event, the first 30 customers who purchase FREDERIC MALLE products totaling 36,960 yen (including tax) or more at the store will receive one sample each of "Eau de Magnolia Musc Lavageur Synthetic Jungle" (1.2mL x 3 types).
■ List of brands available on the 1st floor Isetan Shinjuku Store, Men's Building
Notice of In-Store Sales Period at Isetan Shinjuku Store, Men's Building 1F Promotion/Cosmetics: Santa Maria Novella
October 19, 2022 (Wednesday) - October 25, 2022 (Tuesday)
• Parfum Satori Danlow Down Perfume
October 26, 2022 (Wednesday) - November 1, 2022 (Tuesday)
Other brands
October 19, 2022 (Wednesday) - November 1, 2022 (Tuesday)
100BON/Songbong
19-69 / Nineteen-Sixty-Nine
ACQUA DI PARMA
Danlow
DAWN Perfume
FRAMA
FREDERIC MALLE
HEELEY
IL PROFVMO
Kilian
Labsolue
LIBERTA Perfume
Maison Margiela 'REPLICA' Fragrances
MARIEJEANNE
MIRKO BUFFINI FIRENZE
OBVIOUS
PARFUM SATORI
PENHALIGON'S
Santa Maria Novella
SERGE LUTENS
Vyrao/Bailao
WienerBlut
YOUFIRST
*Alphabetical order
Please share your purchases from Salon de Parfum using the hashtags "#Salopa" and "#SalopaMens"!
►Related Articles ・[Interview] How four fashionistas enjoy wearing "fragrances" like accessories. We asked SHOKI, Shinobu, Shun Koyama, and Inaba about their 'MY FRAGRANCE STORY'.
• [How to] A Complete Guide to Men's Perfumes (Fragrances)! How to Choose, How to Apply, and Recommended Items
- Event period: October 19th (Wed) - November 1st (Tue)
- Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion & Cosmetics
- Venue: Isetan Shinjuku Main Building, 6th Floor Event Hall
・Special invitation day for Mitsukoshi Isetan app members: Wednesday, October 19, 2022 [2:00 PM - 8:00 PM]
• Public viewing period: October 20th (Thu) - October 24th (Mon), 2022, closing at 6:00 PM on the final day.
Text: ISETAN MEN'S net
*All prices include tax.
*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.
*Please note that due to various circumstances, your scheduled visit may be canceled, changed, or you may be absent at certain times.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
* Click here for Mitsukoshi Isetan remote shopping
*Some errors were found in the text, and it has now been corrected. October 24, 2022
For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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