EVENT
2022.09.10 update

Tokyo-based up-and-coming brand Paranoid is holding its first-ever pop-up store at the men's department!

09.14 Wed -09.20 Tue
Isetan Shinjuku Men's Building 6F Men's Contemporary

Tokyo-based brand PARANOID will open its first pop-up store at Isetan Shinjuku Store, Men's Building , 6th floor, Men's Contemporary, from Wednesday, September 14th to Tuesday, September 20th. In addition to the Fall/Winter 2022 collection, special items created specifically for this pop-up will be available.

Sweatshirt (left) - ¥15,400 [View Product]
Right - ¥19,800 See other colors available

Paranoid is a youth culture brand that launched in 2020. Its name, meaning "delusion," reflects the brand's focus on new values born from imagination. It creates "questions" about the world and proposes clothing that incorporates solutions into its designs.

The Fall/Winter 2022 collection is themed "Symposium," inspired by the idea of meeting one's soulmate. The visuals depict a fateful encounter amidst the Tokyo club scene and crowds.

Left: Blouson jacket, ¥27,500. View product.
Right - T-shirt ¥7,700 View product

The pop-up store will feature a military blouson with eye-catching reflectors on the back, graphic T-shirts that interpret and express the symposium in relation to "modern society," and simple sweatshirts with a logo plate on the chest. The lineup will consist of daily wear that fits the street scene.

▶View Paranoid products at Mitsukoshi Isetan Online Store

Event Information
Paranoid "Symposium" Pop-up
  • Event period: September 14th (Wed) - September 20th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary

Please note that Isetan Shinjuku Store, Men's Building will be closed on Friday, September 16, 2022, due to an event being held throughout the entire building. However, the basement floors 1 and 2 of the main building will be open from noon to 8 p.m.

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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