At the TAG Heuer Monaco Concept Studio pop-up store currently being held on the 5th floor of the Isetan Shinjuku Main Building, the new "TAG Heuer Connected Caliber E4 Porsche Special Edition," a collaboration between the brand and Porsche, will be available for purchase from September 1st (Thursday).

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TAG Heuer's first-ever "TAG Heuer Monaco Concept Studio" has opened for a limited time at Isetan Shinjuku!

TAG Heuer is a brand that has attracted attention not only for its traditional watchmaking but also for its luxury smartwatch, "TAG Heuer Connected," which was released in 2015.

Now, a new "connected watch" has been released that is inspired by the design of Porsche's all-electric model, the "Taycan" series. It also boasts special features, such as the ability to display vehicle information directly on the watch face when linked to the car.

"TAG Heuer Connected Caliber E4 Porsche Special Edition"
330,000 yen
Ti case: 45mm diameter, 5 ATM water resistance

The watch body and software are designed with the iconic Frozen Blue color used in the electric vehicle "Taycan" as the base. The 45mm diameter black titanium case has a sunblasted finish, giving it a lightweight and sporty look.
The polished black ceramic case is engraved with a scale from 0 to 400 corresponding to the speeds of Porsche vehicles, and the titanium case back is engraved with "TAG Heuer x Porsche," among other design elements unique to this collaboration with the Taycan.

As mentioned earlier, owners of certain Porsche models are also provided with a dedicated Wear OS, which allows them to connect their car to a connected watch to access information such as the vehicle's battery level, driving range, and shortcuts to the My Porsche app. These convenient and smart driving features will undoubtedly be another enjoyable aspect of owning a Porsche.

Furthermore, the limited-time shop will also feature another new product, the "TAG Heuer Carrera Calibre Heuer 02 Japan Black Capsule Collection."
This model is a limited edition timepiece of 300 pieces in Japan, inspired by the black and gold combination found in traditional Japanese armor. The black sunray dial, gold indices, and the gleaming sub-dials evoke the silhouette of a sword being drawn.

In addition to the brand's proud in-house movement, the "Caliber Heuer 02," its power reserve of approximately 80 hours makes it an excellent timepiece for everyday use. It comes with a serial number engraving and a special box, and is limited to 300 pieces in Japan.

At the Watch/Promotion section on the 5th floor of the Isetan Shinjuku Main Building, we offer a captivating lineup including the TAG Heuer Monaco collection. We invite you to visit our store and see the brand's latest offerings.