MASAHIROMARUYAMA, a brand that develops asymmetrical, conceptual eyewear, will be holding a pop-up shop Isetan Shinjuku Store, Men's Building 2F, Men's Creators from August 10th (Wed) to August 23rd (Tue). During the event, a wide range of eyewear will be available, including models not usually carried, and a semi-custom order event for broken sunglasses will also be held.

Masahiro Maruyama is an eyewear brand launched in 2011 by Masahiro Maruyama. Based on the concept of "unfinished art," the brand creates rough and free designs that are not bound by symmetrical, perfected beauty or conventional wisdom, producing innovative eyewear that is surprising and unexpected.

The nuances and details of Mr. Maruyama's designs are brought to life by a glasses factory in Sabae City, Fukui Prefecture. Not only is the design expressed perfectly, but each pair of glasses, crafted through complex processing and manual work, embodies traditional techniques that cannot be replicated by machines, ensuring functionality and comfort as eyeglasses.

Inspired by the irregular shapes created when glass breaks, the Broken Collection embodies the idea of destroying something that is already complete and rebuilding it, creating eyewear by assembling disassembled elements. The sunglasses, with their concept reflected even in the lenses, exude a strong sense of fashion while maintaining a balanced design that conveys elegance rather than eccentricity.

At this event, we will be offering the entire lineup of Broken sunglasses, and we will be holding a semi-custom order event where you can choose your preferred lens color. In addition to the dark lenses available so far, you can now also select lighter colored lenses, allowing you to get Broken sunglasses that are even more to your liking.

Event Information

Masahiro Maruyama Pop-up

• Event period: August 10th (Wed) - August 23rd (Tue)
• Venue: Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators

Order Details

• Price: 67,100 yen
• Delivery: Scheduled for August

 

During this period, customers who purchase or order eyewear will receive a free tote bag.

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