From August 3rd (Wed) to August 16th (Tue), Maison Margiela will be hosting a pop-up shop at The Stage on the 1st floor of the Isetan Shinjuku Main Building , showcasing its "Icons" collection, which redefines timeless style and formal wear that transcends seasons and gender.

Launched in the Fall/Winter 2021 season, "Icons" represents Maison Margiela 's evolving genderless wardrobe, timeless and universal style, and a new line that redefines formal wear.

Creative director John Galliano has redefined Line 4, previously considered the women's classic wardrobe, as the women's "Icons," and Line 14, previously considered the men's classic wardrobe, as the men's "Icons." Based on a genderless concept, the numbering tags attached to all "Icons" items are marked with both 4 and 14.

Furthermore, the garment features details that reflect the brand's identity, such as white basting stitching that embodies the Maison's code of "work in progress," buttons with the initial "M" embroidered in red thread, and "Décortiquet" buttonholes.

This pop-up will feature a collection that has been further improved and evolved from the "Icons" collection released last year. Key pieces will include tailored jackets and coats with "Work in Progress" topstitching and "Memory of" stitching on the cuffs, structured skirts with luxurious gathers at the front, "Glam Slam" coats featuring unique quilting details, denim items and "Tabi" shoes with white hand-painted "Bianchetto" finishes, Oxford shirts with "Decortiqué" details, and linen-wool Shetland knitwear.

A wardrobe rooted in new values that transcend gender and season, reliability, longevity, and exquisite craftsmanship, brings out the unique identity of the wearer.

Based on the Maison's signature white, the interior design visually expresses the Maison's code and identity through hand-painted "Bianchetto" techniques and the "Work in Progress" code, which embodies the reliability and beauty found in work in progress and incompleteness.

Some of the items featured at the pop-up store are also available for purchase at the ISETAN MITSUKOSHI LUXURY online store.

▶View Maison Margiela products at ISETAN MITSUKOSHI LUXURY