ANCELLM , a brand that develops products based on the concept of "designing for aging," will be holding a pop-up store at Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary, from September 21st (Wed) to September 27th (Tue). The store will feature the brand's signature denim pants, as well as a selection of new items from the 2022 Autumn/Winter collection.

A product crafted with the spirit of artisans, designed to impress even the most discerning connoisseurs of clothing.

ANCELLM , a new brand that debuted in Spring/Summer 2021, proposes "aging"—the beautiful look that develops as the garment is worn and becomes more familiar—as a new value, and develops products unlike any other.
The designer personally manages every step of the process, communicating directly with factories, weaving mills, and processing plants to create products of uncompromising quality. Materials and processing techniques are carefully selected with an eye towards how they will "change over time," and then brought to life by trusted, skilled craftsmen.

Pants "DAMAGE SELVEDGE DENIM STRAIGHT 5P PANTS" 37,400 0yen

ANCELLM 's meticulously crafted lineup utilizes processing techniques that are usually difficult to master. This pop-up will feature a selection of items from the Fall/Winter 2022 collection, centering on the brand's iconic denim pants, as well as vintage-inspired sweatshirts that showcase advanced processing techniques and highly anticipated outerwear for this season.

The denim pants, a staple since the brand's inception, best showcase ANCELLM 's processing techniques. By adding subtle fading that wouldn't normally occur with regular wear, they achieve a vintage feel while maintaining a stylish design. Each pair is individually hand-scratched and distressed by skilled craftsmen, creating a three-dimensional look. This is a truly exceptional pair of jeans, realized through direct communication with the processing artisans.

This reverse-knit sweatshirt is made from an original body, distressed, and then washed to create twists and a crushed look. Each piece is individually distressed by hand, and multiple layers of staining are applied to create a deep, layered appearance. The "AN M" logo has the "CELL" part removed to emphasize the blank space. This is an idea stemming from ANCELLM 's consideration of cellulose as an important element of the fabric. Furthermore, the print will wear away and change in appearance with wear, making it a garment that can be enjoyed as it ages.

This pop-up shop offers a unique opportunity to see firsthand the products crafted with meticulous attention to detail by skilled artisans. Don't miss this special chance!

►Mitsukoshi Isetan Online Store | Find the latest information on Men's Creators and Men's Contemporary here.
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