On March 23, 2022, DoubleEagle powered by ISETAN GOLF , a select shop featuring a variety of domestic and international golf brands, opened on the second floor of Park City Isetan 5, facing Yasukuni Street, occupying the entire sales area. The shop offers over 20 brands of fashionable and trendy men's and women's golf wear, characteristic of Isetan. The store also features a full-fledged fitting room, putting green, and workshop. With club fitting by expert fitters and extensive customization options, customers can enjoy a "higher level of golf life."

What is a circular-type golf shop that handles everything from sales to collection?

DoubleEagle powered by ISETAN GOLF (hereinafter referred to as DoubleEagle), which handles carefully selected golf wear and golf equipment, offers "the joy of choosing and the pleasure of mastering" to all golfers, from beginners to single-digit handicap players. For example, for beginners who "don't know how to choose a golf club," counseling is provided in a fitting room equipped with "TrackMan," a golf ball flight measurement device also used by professionals, to advise them on the club that is best suited to them.

For putting, which directly impacts your score, you can choose the right putter using the "EX PUTT" putting simulator, which accurately measures the movement of the ball and putter in real time.

As you improve your game using clubs that fit you and your scores become more consistent, you'll naturally want new gear. At Double Eagle, we offer a buyback program to make it easier to purchase new equipment. You can have the clubs you initially purchased at Double Eagle customized or repaired by our in-house craftsmen, while also receiving a one-point lesson. We advocate a "cyclical" golf lifestyle where you hone your skills, trade in your old gear when you want to step up, find a new partner, and further improve your score. We support our customers in improving their scores without any waste.

▶ Click here for event information for "Double Eagle Powered by Isetan Golf"


Choosing the right golf clubs can be a real headache, especially for beginners and intermediate players. If you love golf but don't know who to ask for advice on club selection, or if you're struggling with your swing and can't solve it alone, Double Eagle offers comprehensive consulting, starting with gear selection. With support from the latest equipment and expert staff advice, you can find the perfect, one-of-a-kind clubs that fit you perfectly.

Discover the latest styling that will get you excited even the day before you play.

Golf is a popular sport for people of all ages. To make golf more enjoyable in nature, there's been an increase in requests such as "I want to wear matching outfits with my partner, using our favorite brands," "I want to coordinate my outfit with the black I always wear," and "I want to wear a brand that no one else is wearing."

Double Eagle offers a lineup of over 20 fashionable men's and women's golf brands. Popular brands include golf wear from BRIEFING, a bag brand also popular at ISETAN MEN'S , and Resurrection, which allows you to enjoy styling that seamlessly connects town and the golf course. There are also many brands that can only be found at Double Eagle in the Shinjuku area, such as Gorurun, produced by golf talent Suzuran Yamauchi, and LUCIEN PELLAT-FINET LPFG, the golf line that Lucien Pellat-Finet officially launched in the fall of 2022.

For golfers of all generations who enjoy playing golf in style, Isetan presents the latest brands and styling options.

Pay attention to their extensive selection and support that allows you to choose gear without compromise.

Double Eagle offers not only regular clubs, but also special items such as tour putters used by top professional golfers worldwide, including Scotty Cameron and Piretti.

Furthermore, for female golfers who are struggling to find their favorite clubs due to limited options, we offer a wide selection of women's clubs for testing. Please visit us to find the perfect gear for you.

■ EX PUTT: A putting golf simulator to prepare you for real-world practice

The more you love golf, the more you struggle with putting. Double Eagle helps you find the perfect putter to help you shave off that extra stroke.

The putting practice area features "EX PUTT," a putting simulator that uses a video analysis system to accurately measure the movement of the ball and putter in real time. It can measure distances up to 30m, measuring ball speed and direction, putter trajectory and impact angle, and stroke tempo, allowing users to practice (analysis) from short to long distances.

By understanding your own putting habits through data, we can help you choose the putter that's right for you.

■ A "fitting room" where you can try out almost all of the clubs we carry.

Double Eagle stores are equipped with private fitting rooms. You can try out almost all of the clubs we carry, and club fitting by a professional fitter is available.

The fitting room is equipped with "TrackMan," a golf ball flight measurement system used by professionals. Developed in Denmark, TrackMan is a state-of-the-art device with two sensors that simultaneously measure club and ball movement. By measuring the movement of the clubhead and ball, you can quantify your swing and see it in real time. You can actually hit balls, understand your trajectory, and receive advice to select the optimal club for you.

■ A workshop where craftsmen are always on-site to handle repairs, maintenance, and customization.

The workshop within Double Eagle is staffed by skilled craftsmen with specialized knowledge. Maintenance services such as grip replacement, shaft replacement, loft and lie angle adjustments, and shaft cutting can be performed along with your purchase. They also offer "TourLock GOLF," which improves ball flight and swing by inserting special weights into the shaft. Authentic repairs and customizations, favored by professionals both domestically and internationally, are also available. "PROTOCONCEPT," a club brand exclusively carried in department stores, is another attractive option.

▶View images of the Double Eagle store interior

For everything you need for golf, leave it to Double Eagle!

At Double Eagle, our knowledgeable staff will support your golfing life. Please feel free to consult us about everything from choosing golf gear to coordinating your apparel and accessories.
For those aiming to further improve their scores, we recommend in-store lessons with a professional instructor. You'll receive detailed advice tailored to your specific concerns and challenges.
Furthermore, starting this fall, in addition to selling products, we plan to partner with Isetan Golf School Swing to hold golf competitions and round lessons. Our in-store Sakura Golf shop will also handle golf memberships. Discover your "happy golf life" at Double Eagle, a select shop that fulfills all your desires: the joy of choosing, the pleasure of wearing, and the excitement of continuing to play.

Double Eagle Powered by Isetan Mitsukoshi Instagram @doubleeagle_isetanshinjuku

Please contact us.

Toru Ohno

Double Eagle Isetan Shinjuku Store Manager

"We strive to provide exceptional hospitality that exceeds our customers' expectations, including suggesting appropriate products during conversations with them. Furthermore, as a golf select shop, Double Eagle carries a wide variety of rare and unique items that are hard to find elsewhere."

We strive to ensure that you enjoy not only the products themselves, but also the atmosphere and conversations with our sales staff.

We look forward to your visit!

Our professional instructors will support your improvement. Lesson fee: 5,000 yen (tax included) / 30 minutes

Manabu Watanabe (Professional)

Affiliated with Rainbow Country Club
A-Class Teaching Professional

While attending the University of Southern California, he studied swing theory and psychology under David Wright, the golf team coach and professor of sports psychology. After returning to the United States, he obtained a PGA license and began teaching golf.
"I believe that each day you have a specific goal you've set for yourself. If you tell me what it is, I will focus on teaching you that area. I'm the type of person who encourages and nurtures through praise!"
Every Tuesday 10:00 AM - 8:00 PM (Last entry 7:30 PM)
*Please note that there may be changes to the schedule for matches and lessons. For details, please contact us by phone.

Sana Kasai (Professional Golfer)

Captain of the Atsugi Kita High School Golf Club, Vice-Captain of the Senshu University Golf Club

He started playing golf at the age of 10, influenced by his father, and became engrossed in its profound depth. He was a member of the golf club throughout high school and university. After graduating from university, he is currently aiming to become a tour professional. He appeared in the May episode of "Golf Survival".
"I'm good at the short game, so you can leave anything related to the short game to me!"
Irregular working hours. *Working hours may change due to matches or lessons, so please contact us by phone for details.

Text: Makoto Kajii
Photo: Tatsuya Ozawa/MITSUKOSHI ISETAN

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Park City Isetan 5, 2nd Floor, Double Eagle Powered by Isetan Golf, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.