A collaboration collection between Steiff, the creator of the world's first teddy bear, and "fragment design.", headed by Hiroshi Fujiwara, will be available at Isetan Shinjuku Store, Men's Building 1F Promotion from June 22nd (Wed) to July 5th (Tue). This will be an exclusive pre-sale, so be sure to check it out.

Adorable teddy bears now come in "Fragment" style!

Made from soft and gentle materials, the Cuddly Friends series "My First Steiff" is a popular choice for baby shower gifts. Featuring Fragment Design's signature black color, thunderbolt logo, and "My First FRGMT" embroidery on the soles of its feet, this all-black teddy bear is a stylish choice that will appeal to both children and adults.

"Bear" print designed by Hiroshi Fujiwara

This collaboration, which transcends genre boundaries between the 120-year tradition of teddy bears and street fashion, features stylish baby bibs, striped rompers, and children's clothing including T-shirts and sweatshirts, all adorned with bear heads drawn by Mr. Fujiwara. The lineup also includes MA-1 jackets, which are popular with adults.

The items feature designs based on Fragment Design's signature black color scheme, as well as childlike, pop color combinations. Adult-sized T-shirts and hoodies are also available, so you can enjoy matching outfits with your child.

Baby

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Kids

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Men/Women

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*Sales at the Mitsukoshi Isetan online store are scheduled to begin at noon on Thursday, June 23rd.

For those purchasing as a gift, check out Isetan's online gift site, "MOO:D MARK"!
►Click here

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.