Smartwatches are becoming increasingly popular, and many people are planning to buy one in April when the new fiscal year begins. However, there are also many who already own one and are looking for a replacement strap (band).

Just as you can personalize your smartphone by adding your favorite cover, changing the strap on your smartwatch can make it feel even more special. Especially for Apple Watch owners and those planning to buy one, Isetan Shinjuku Store, Men's Building has a wide selection of replacement straps.

Upgrade your Apple Watch with a leather strap!

In Japan, where many people use phones, the Apple Watch is also very popular. However, the standard elastomer or silicone straps give it a sporty look that's not suitable for business settings, and stainless steel straps can be uncomfortable for some people. For those who want to wear an Apple Watch with a smart casual style like a suit or matching set, a leather strap is highly recommended.

Isetan Shinjuku Store, Men's Building recommends two brands: CAMILLE FOURNET and EPONAS . By switching to a leather strap that elevates your Apple Watch, you're sure to attract attention at your new workplace or school with a high-quality wrist accessory.

Leave your Apple Watch customization to CAMILLE FOURNET

View all CAMILLE FOURNET Apple Watch bands.

When it comes to watch straps made with "good materials and excellent craftsmanship," the French leather goods brand CAMILLE FOURNET is the name to remember. They offer four types of leather straps for Apple Watch (calfskin, caiman, lizard, and alligator), with approximately 25 color variations across all four materials. Furthermore, for case sizes 42, 44, and 45mm, you can choose from two different strap lengths.


Designed using CAMILLE FOURNET 's traditional manufacturing methods and techniques, this belt features a rubber-coated cowhide lining and an anti-sweat finish with no visible seams on the reverse side. It's treated to resist sweat, making it ideal for Japan's hot and humid climate.

You can choose from three adapter colors (silver, gold, and black) that match the buckle color.
Furthermore, it features the "Abie" spring bar, which allows for one-touch strap changes via an adapter, making it possible to swap out CAMILLE FOURNET watch straps with a case width of 22mm. This makes it even more enjoyable to change straps to match your fashion and the occasion. View all CAMILLE FOURNET Apple Watch bands.

Eponas belts add a touch of elegance to both business and casual occasions.

Eponas is a high-quality leather band based on the concepts of gentleness, beauty, and comfort.
The outer leather is shrink leather (wrinkled leather) from the high-end German tannery "Perlinger." Not only is it resistant to scratches, but the shading created by the grain upgrades your Apple Watch to a more sophisticated timepiece.

The wide variety of six colors features sophisticated shades that are easy to coordinate with any outfit. They add a fun and colorful touch to your daily look, whether for business or casual occasions.


The belt's lining is made of high-quality nappa leather, which is resistant to moisture. The stitching is handled by a prestigious European leather factory, and each belt is carefully crafted, including the stitching on the back and the finishing of the edges of the leather. Another feature is the adoption of a "D-buckle," which is used in high-end watches. It is easy to fasten with one hand, and because the area of the leather in direct contact with the skin is reduced and the movement of bending the belt is also reduced, the leather is less likely to be damaged and can be enjoyed in beautiful condition for a long time.


The metal parts (lugs and D-buckle) are available in four colors: silver, gold, black, and yellow gold, allowing you to freely enjoy color combinations that match the case color or the jewelry you usually wear.
We also offer Mitsukoshi Isetan's original sports leather belts. The base of the belt that touches the skin is made of rubber, making it suitable for active situations where you might sweat. At under 20,000 yen (including tax), it's a popular item for gifts and presents.
View the Eponas product list

As the weather gets warmer and we start showing more skin, a sophisticated leather belt will take center stage.

May marks the start of the season for short-sleeved dress shirts and polo shirts. While leather belts are a perfect match for business settings, adding one to a casual style like a T-shirt will elevate your look. You can also enjoy creating your own unique style by choosing a belt that matches your lucky color for the year or the team colors of your favorite sports club. It will make you want to get even more out of your Apple Watch.

Make the most of your smartwatch's convenient features in your daily life.

Many stylists working at Isetan Shinjuku Store, Men's Building are avid Apple Watch users, and one told us that it's because "it lets me know immediately about incoming calls and LINE messages while I'm in the store." While many people use it for business purposes like that, recently, many have started using it to measure health data, and once they start using it with transit cards and Apple Pay, they quickly realize how convenient it is. Furthermore, with the addition of GPS and 50m water resistance, more and more people are using it toughly both on and off duty. Personalize this smart, cashless daily tool with a stylish leather strap to reflect your own style.

Photo: Tatsuya Ozawa
Text: Makoto Kajii

*Apple Watch is a registered trademark of Apple Inc. We do not sell iPhones or Apple Watches separately.
＊All prices include tax.
*Items without a listed price are for reference only.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.