From Wednesday, March 23rd to Tuesday, April 5th, the Cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building will be hosting a Brain Sleep & Scalp D promotion. During the event, we will be introducing SCALP D products that can be selected according to your scalp type, which are usually only available at the Mitsukoshi Isetan online store. In addition, we will be featuring "Well Night Shampoo," a shampoo developed in collaboration with Brain Sleep, a company that also produces pillows based on sleep research, focusing on sleep.

In addition, a "D Clinic Scalp Check Experience Event" will be held for two days only, on April 2nd (Sat) and April 3rd (Sun). D Clinic staff with extensive expertise will check the condition of your scalp. (Reservations required)

Scalp D

• Scalp D, which has held the No. 1 market share for men's shampoos for 12 consecutive years (*1), is based on the concept that "a healthy scalp environment nourishes healthy hair," and has been developed so that shampoos can be chosen based on scalp condition rather than hair type.
  Based on clinical research, the shampoo's ingredients have been tailored to different scalp types, and it has undergone 13 revisions. The reason for this evolution lies in Scalp D's unique product development.
  *1 Fuji Keizai "Cosmetics Marketing Handbook 2010-2020 No. 2" Men's Shampoo and Conditioner (2009-2020)

Scalp D has continued to evolve with the concept of "washing the scalp." The core cleansing ingredient, Amino D Wash (*1), thoroughly washes away excess dirt while maintaining the scalp's moisture, and Angfa's unique ingredient, soy milk fermented liquid (*2), keeps the scalp healthy after washing.

Brain sleep

• Founded in 2019 by Seiji Nishino and Kosuke Michibata, directors of the Stanford University Sleep and Circadian Rhythms Laboratory, BrainSleep operates with the mission of "Best sleep for the best life." Based on cutting-edge sleep research, the company develops original products, provides sleep consulting and IT-based services to sleep-focused companies, and disseminates medically sound sleep information.

The Brain Sleep Pillow is a pillow born from the bestselling book "Stanford-Style Best Sleep," which has sold over 330,000 copies. It supports high-quality sleep with its three unique features.

• ■ Three features

• ① Thanks to its structure that adapts to the weight and body temperature of each individual's head, the pillow changes shape to match the shape of your head after about a week of use. You can experience a custom-made fit.

  ② It features comfortable breathability thanks to its original material, preventing heat buildup during sleep and maintaining a comfortable sleeping experience.

  ③Easy to clean. It can be quickly rinsed with water in the shower. If left in a well-ventilated place, it will dry in about 10 minutes, preventing the growth of mold and mites and keeping it clean.

D Clinic

• A hair specialist clinic boasting a record of 2.55 million patients in 21 years since its opening. With six clinics nationwide in Sapporo, Tokyo, Shinjuku, Nagoya, Osaka, and Fukuoka, D Clinic utilizes its unique treatment and medical technologies, born from a long history, research, and numerous successful hair regrowth cases, to support patients in their journey to hair growth.

The D Clinic Scalp Check Experience, held for two days only, is a great opportunity for anyone with hair-related concerns, such as "What condition is my scalp in?" or "What kind of treatment is hair regrowth therapy?". D Clinic's highly knowledgeable staff will be available to answer your questions.

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