mocT , the original brand created by Shin-Naigai Cotton Co., Ltd., which developed the "GR7" yarn—a yarn with nearly 100 years of history that has become the global standard for gray—will be holding a promotion Isetan Shinjuku Store, Men's Building B1F, Underwear, Socks, and Nightwear from February 23rd (Wed/Holiday) to March 8th (Tue). In addition to the new Spring/Summer 2022 collection, a wide selection of the brand's signature sweatshirts will be available.

The material is mocT 's original loopwheeled pile fabric.

mocT is an original brand created by Shin-Naigai Cotton Co., Ltd., which has challenged itself to develop textiles that are generally considered difficult to work with, such as dyed cotton and blends of different materials. Based on "GR7," a melange yarn that has long been loved as the standard for gray in Japan, the brand brings together the technology it has cultivated to create new products and is now attracting attention in the fashion scene both in Japan and overseas.

Originally, pile and loopwheel knitting looms are separate, but mocT uses a loopwheel knitting loom that has been modified to produce pile on the surface as well. The old-fashioned "loopwheel knitting loom," which was mainstream in Japan from the Taisho era to before the period of rapid economic growth, knits the fabric without applying unnecessary force to the yarn, thus preserving the "softness" and unique texture that you can feel more and more with each wash.

By using a small amount of polyester with good shrinkage properties in the core threads, shrinkage during washing is significantly reduced. In addition, the lining has a soft, voluminous feel due to the characteristic texture of loopback fleece material.

This pop-up store will feature a wide variety of items, including sweatshirts, T-shirts, and pants, all showcasing mocT 's unique materials. We invite you to check out the lineup, which includes new items from the Spring/Summer 2022 collection as well as the brand's long-selling pieces.

mocT 2022SS Collection

This model follows the details of typical vintage sweatshirts. While incorporating original designs such as the double V-gussets and rib width, the sizing has been revised for a relaxed and comfortable fit.

A relaxed-fit skipper-style polo shirt. The raglan sleeves create a rounded silhouette and prevent stiffness around the shoulders.

This regular-fit zip-up hooded sweatshirt features a slightly relaxed silhouette that allows you to fully appreciate the quality of the material, while still providing a flattering fit that makes you look slimmer. With its minimalist design that eliminates unnecessary details, it's a versatile item that you can cherish for years to come.

These regular-fit sweatpants feature a functional pattern for ease of movement, a relaxed silhouette, and a moderately slim design. They recreate vintage details while updating them for a modern look.