The "ULTRA GEAR MARKET" will be held from Wednesday, March 2nd to Tuesday, March 8th Isetan Shinjuku Store, Men's Building 1st floor promotion area. During the event, based on the concept of "a cultural festival by outdoor activity experts," 23 brands and a total of over 200 items related to outdoor activities such as trail running, running, hiking, and cycling will be gathered.
As preparations steadily progress for the event, which will be held for the sixth time in approximately two years, ISETAN MEN'S net is now giving you a sneak peek at some of the special items prepared by the exhibiting brands!

Furthermore, information regarding surrounding events will be announced sequentially on the official Instagram account of Isetan Shinjuku Store, Men's Building 1F Promotion (@isetanmens_the_promotion), so please look forward to that as well.

► [Special Feature] Key figures from "Ultra Gear Market" gather at Mt. Takao for a "First Steps in Trail Running"

► View items in PHOTO

►View "Ultra Gear Market" products at the Mitsukoshi Isetan Online Store

table of contents

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■1. Here are the new "ULTRA GEAR MARKET" logo items designed by Jun Oson!

・ULTRA GEAR MARKET x HALF TRACK PRODUCTS ・ULTRA GEAR MARKET ・BRING ・Velo Spica ・Run boys! Run girls!

■2. New items from brands that are making waves in the trail running and running fashion scene are now available!

・Answer4
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• HOUYHNHNM RUNNING CLUB • MOUNTAIN MARTIAL ARTS • Run boys! Run girls! • PAAGO WORKS • Ultimate Direction • ALTRA

■3. Plenty of great items, including hiking and camping gear!

Happy Hour, Velo Spica, Great Cossy Mountain, EYL, holo camp gear, Jerry Ukai, Tacoma Fuji Records

■4. Two new brands, PAPERSKY and HIKER TRASH, have made a surprise entry!

• PAPERSKY • HIKER TRASH • List of brands available

■ Click here for information on admission and ticket sales on Wednesday, March 2nd.

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1. Here are the new "ULTRA GEAR MARKET" logo items, designed by Jun Oson!

►Product details
Products marked with 【WEB】 are also available at the Mitsukoshi Isetan online store. (Scheduled to be displayed and available for purchase from around 10:00 AM on Wednesday, March 2nd)
Products without the 【WEB】 mark are only available in stores.

[Partially available online] ULTRA GEAR MARKE x HALF TRACK PRODUCTS

This popular item from Half Track Products, a brand making waves in the outdoor community, now features an original Ultra Gear Market logo print. When you put a sleeping bag inside, it not only stores your loft without flattening it, but it also transforms into a cushion. Perfect for campsites and even your living room.

[WEB only] ULTRA GEAR MARKET

This is the first event-original item produced by Ultra Gear Market. The balance between the pop colors and the slightly assertive wildcat design is superb.

ULTRA GEAR MARKET

Perfect for customizing not only t-shirts, but also backpacks and shoulder bags. Add a new layer of affection to your existing gear.

BRING

A brand that creates clothes that are sustainable on Earth, starting from the clothes themselves. Used clothing is collected, chemically decomposed, and recycled into polyester raw materials, which are then used to make clothes again. This easy-to-wear piece is perfect for both outdoor activities and busy everyday life, and features a new UGM logo designed by Jun Oson. A classic piece.

[Website available] Velo Spica

A cycling cap brand based in Takao, Tokyo. In recent years, they have also received numerous approaches from running and hiking brands. This ambitious piece is the brand's first attempt at a nylon material with the Ultra Gear Market logo printed all over.

[Partially available online] Run boys! Run girls!

The popular "UGM ver." from the store's original brand, This is my sportswear, is now available. It features a natural material, making its debut, with the Ultra Gear Market logo simply embroidered on it.