On Wednesday, February 16th, GRAND SEIKO on the 5th floor of the main building of Isetan Shinjuku will reopen with an expanded and refreshed shop.
In conjunction with this, from Wednesday, February 16th to Tuesday, March 15th, the Grand Seiko Boutique Refresh Open Fair will be held on the 5th floor of the main building of Isetan Shinjuku Store in the Watch /Promotion section. The venue will feature new models from the "Heritage Collection," which follows the classic design of Grand Seiko, as well as boutique-exclusive items that have not been available at Isetan Shinjuku Store before.

Grand Seiko was born in 1960 with the ambition to "create the finest Japanese-made wristwatch to compete on the world stage." Not only is it highly regarded as a high-end Japanese watch, but in 2021, the "Evolution 9 Collection SLGH005" won the "Men's Watch Category Award" at the Geneva Watchmaking Grand Prix, the first time a Japanese watch has received this honor. It has captured the hearts of watch enthusiasts around the world, including in Switzerland, the heart of the watchmaking industry.

Introducing our new spring collection, embodying the fleeting beauty of cherry blossoms!

Grand Seiko's collections are broadly divided into five collections: the "Heritage Collection," which inherits the DNA of the "44GS," considered the flagship model within the brand; the "Evolution 9 Collection," which further evolves the "Seiko Style" that began with the "44GS"; the "Elegance Collection"; the "Sports Collection"; and the "Masterpiece Collection."

While many may associate Grand Seiko with business settings, one of the brand's appeals is that it also offers watches suitable for active lifestyles, including diver's watches.

The "Heritage Collection SBGA443," unveiled as a new spring release, is one of a series that expresses Japan's 24 solar terms. This model, which depicts "Hanaikada" (flower rafts) that can be seen after the spring equinox, does not represent the scene of cherry blossoms scattered by the wind covering the surface of the river with a single bright shade of cherry blossom pink, but rather uses a mottled texture like rocks and a pale cherry blossom pink, which gives it a sense of Japanese understated elegance.

Reopening on Wednesday, February 16th! Don't miss the boutique-exclusive items.

At the refreshed reopening on Wednesday, February 16th, you'll not only be able to see a wider selection of products, but the lineup will also include boutique-exclusive items that were previously unavailable at Isetan Shinjuku.

This boutique-exclusive "Heritage Collection SBGJ235" model incorporates the majestic slopes of Mount Iwate, visible from Shizukuishi, Iwate Prefecture, where Grand Seiko Studio Shizukuishi, responsible for manufacturing Grand Seiko's mechanical watches, is located, into the dial design.
The deep blue dial is engraved with a pattern inspired by mountain slopes, reflecting the appearance of snow-capped mountains illuminated by moonlight. While the blue dial gives an impression of sincerity, it will more than express calmness and inner energy from your wrist.

The movement features the Caliber 9S86, an automatic mechanical high-beat 36000 movement with added GMT functionality, allowing it to display the time in two different time zones. This makes it a useful timepiece for international business.

In addition to the watches introduced here, Grand Seiko on the 5th floor of the main building will also begin offering a highly rare collection called the "Masterpiece Collection."

Grand Seiko attracts attention from collectors all over the world. We invite you to take this opportunity to visit our new boutique, which more strongly expresses the brand's unique worldview.

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