On Wednesday, February 16th, a shop offering a more accessible way to enjoy the world of vintage watches will open on the 8th floor Isetan Shinjuku Store, Men's Building , at Isetan Men's Residence.
Here, we offer "Original Reboot Vintage Watches" that have been maintained while preserving the original charm. Instead of the currently mainstream 40mm+ watches, we plan to stock a variety of "Original Reboot Vintage Watches" from both Japan and abroad, including watches with smaller face sizes of around 36mm manufactured in the 1950s to 70s, and watches equipped with iconic movements that have stood the test of time.

What is the "Original Reboot Vintage Watch"?

The watches we are introducing this time at Isetan Shinjuku Store, Men's Building 8th floor, have undergone not only a complete movement overhaul, but also meticulous maintenance by technicians who have carefully considered the balance to preserve the original condition of the timepiece, including appropriate polishing of each case and bracelet.

Vintage watches fitted with new leather straps feature leather straps primarily made of calfskin, carefully selected to maintain balance when combined with modern fashion. This allows you to choose a watch that suits your taste while experiencing a fusion of old and new.

To coincide with the opening of Isetan Shinjuku Store, Men's Building starting February 16th (Wednesday), approximately 50 vintage watches from Japanese brands such as GRAND SEIKO and KING SEIKO from the 1960s and 70s will be on display. This was an era in which products were developed as two independent brands in terms of design and movement, and models that laid the foundation for current technology that rivaled Swiss watches of the time emerged. It will be a truly rare opportunity to compare these representative Japanese watches of that era all in one place.

We sell leather belts and offer belt customization services at any time!

This shop not only carries vintage watches, but also offers leather straps and a custom strap ordering service so that customers can further personalize their vintage watches and enjoy them as a fashion accessory.

A watch maintenance service where you can easily consult with us.

Furthermore, regular maintenance is essential to ensure you can enjoy your precious watch for a long time. Our maintenance service, with 50 repair technicians and an annual repair record of approximately 120,000 watches, supports your vintage watch life. You can consult with us regarding watch battery replacement, strap replacement, repairs, and overhauls (disassembly and cleaning).