From Wednesday, December 15, 2021 to Wednesday, January 5, 2022 at 10:00 AM, Mitsukoshi Isetan Online Store will be selling a limited-edition original craft beer.

The Japanese sake section on the first basement floor of the main building of Isetan Shinjuku Main Store offers a wide variety of craft beers, from classic domestic and international brands to cutting-edge varieties, and is popular among fans seeking limited and rare beers. Therefore, they are now taking on the challenge of "creating a new craft beer with customer participation" exclusively at the Mitsukoshi Isetan Online Store.

This collaboration is with Rio Brewing Co., an up-and-coming brewery that meticulously recreates authentic Belgian beer brewing methods. They aim to create a new style of beer (product name: Brand New IPA) that combines the popular craft beer "IPA," which allows you to fully enjoy the aroma of hops, with Belgian brewing techniques, resulting in a beer perfect for when you want to relax and enjoy a high-quality moment.

By purchasing a product, you gain the right to participate in the "hop selection" process. Please join us in creating a new trend in craft beer.

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*For inquiries regarding this initiative, please contact us via the following URL.
https://www.mistore.jp/qa/dept1/input