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  What is editorial work?
• This project is being handled by CREDITS, a creative agency based in Tokyo.
• Based on the concept of "editing the sales floor like editing a magazine," this lifestyle item select shop operates multiple stores mainly in Tokyo, constantly evolving and offering new product suggestions with every visit.

It consists of seven different brands.

The lineup consists of seven unique, creative, and highly sensitive brands carefully selected by our editorial team. From each brand, we've picked attractive items that, while varying in items and materials, are sure to be a part of everyday life and subtly make their presence felt.

SOPO aims to create high-quality, long-lasting products, working in Japan with close partners from material sourcing to production. They add "contemporary appeal" and "functionality" to the forms and details of standard items, setting a theme each season to propose a contemporary standard. Their designs are characterized by their functionality and stylishness.

Mini wallet "OLD 'MMM' PURSE (SO04)"
16,500 yen

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Bi-fold wallet "L MIDLE PURSES (O03)"
20,900 yen

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ORI-EN is a sake vessel born from a collaboration between craftsmen based in Tsubame, Niigata Prefecture, and Takaoka, Toyama Prefecture, both renowned metalworking regions. The double-walled stainless steel surface is beautifully colored, making it cool to the touch even when filled with hot sake, and aesthetically pleasing like a work of art. This lineup truly offers "picture-perfect sake vessels" that are beautiful even in the act of using them.

Double-walled tumbler, 260ml
14,300 yen

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Double-walled sake cups: ¥8,800 each

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KONSTELLA items are borderless toolboxes designed to beautifully store, carry, and smartly utilize your essential laptops and tablets. Functional and sophisticated, they project an air of elegance in any situation.

Briefcase "KONSTELLA_BRIEFCASE_SILVER"
55,000 yen

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Clutch bag "KONSTELLA_CLUTCH_BROWN"
44,000 yen

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Da Chun, Taiwan's first soap brand, was founded in 1924 by a Japanese person. In 1950, Li Shui-tu of Taiwan took over, and today, with a deep respect for nature, a desire for harmony between humanity and the earth, and a belief in maintaining a sustainable natural environment, they continue to carefully create each and every soap.

Shampoo bar "Shampoo Bar CA"
3,300 yen

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Body soap "Spring Forest C"
2,530 yen

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Founded in 1752 in Newport, Rhode Island, by Scottish-born pharmacist William Hunter, this is America's oldest fragrance brand with a history spanning over 250 years. Its exceptional fragrances are known to have been favored by numerous historical figures.

Fragrance "Number Six EDP 88mL"
26,950 yen

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Fragrance "Heritage Jockey Club Cologne 88mL"
12,100 yen

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Since its founding, PROGRESS has been dedicated to providing the best possible drinking experience. Its distinctive feature is its top-of-the-line titanium and glass vessels, created by combining "space development technology" with the "craftsmanship" of artisans in Shizuoka. These glasses are chosen by liquor connoisseurs worldwide.

Rocks glass "Rex-Infinite"
5,500 yen

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Shochu glass "Glow-Infinite"
5,500 yen

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This is a new brand of notebook covers (made from cowhide leather) that was launched in 2015. Each cover is carefully handcrafted in a workshop in central France that holds the EPV label (Intangible Cultural Heritage Company).

Pocket Organizer (Green Pastel)
13,000 yen

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Travel Organizer (Blue Lagoon)
17,000 yen

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View "Editorial" on the Mitsukoshi Isetan Online Store

Text: ISETAN MEN'S net