2021.11.16 update

[Feature] BROOKS BROTHERS: Tradition and Innovation. 2021 Autumn/Winter Latest Styling with 3 Classic Jacket Styles.



Experience the story of your winter wardrobe with masterpieces from a brand that represents American classic style. Brooks Brothers , boasting a history of over 200 years since its founding, has always cherished tradition while constantly challenging the times, which is one of the reasons why it is loved all over the world. This time, we introduce three of Brooks Brothers ' most popular and classic jacket styles, along with styling ideas. These intelligent, clean, and established blazers and coats will always be there for the fashion-conscious man.

View Brooks Brothers products at the Mitsukoshi Isetan online store.

  1. HISTORY
  2. Three classic jackets that you'll grow to love more and more the more you wear them.
    1. The origin and source. The most traditional model, "Madison".
    2. "Milano" offers a slim silhouette that allows you to dress fashionably anytime.
    3. The "Regent" has a clean, slim, and modern silhouette overall.
  3. Brooks Brothers Styling for Every Age, Offering Fresh Challenges No Matter Your Age
    1. 50s x "Madison": Updating the essence of classic style that is unique to "Madison" through fashion.
    2. 50s x "Milano": The inherent strength of Brooks Brothers lies in the established atmosphere that comes from being in Milan.
    3. 50s x "Regent": Combine the clean look of "Regent" with relaxed pleated trousers for a fresh silhouette.
    4. Women in their 30s wearing "Madison": Taking advantage of Madison's appealing boxy silhouette, layering in winter becomes a breeze.
    5. 30s x "Milano": A classic tie-up with "Milan" as the centerpiece. Embrace American traditional style with your own unique touch.
    6. 30s x "Regent": Adding a sporty touch to the modern silhouette of "Regent" creates a sophisticated, traditional look.
    7. Weekend Outfit for Women in their 50s: This balmacaan coat, made from supple merino wool for a light and comfortable feel, is the perfect winter companion.
    8. Weekend Outfit for Women in their 30s: Stroll through the winter streets with a classic duffel coat over a preppy winter look.

HISTORY

Brooks Brothers was founded in 1818, less than 50 years after the founding of the United States. The fundamental principles established by its founder, Henry Sands Brooks—"to create and handle only the highest quality products, to sell them at a price that includes only a fair profit, and to do business only with customers who understand their value"—have been passed down to the present day.

As one of America's oldest clothing brands, since launching America's first ready-to-wear clothing, its various products, including the No. 1 sack suit, polo collar (button-down) shirt, and polo coat, have been loved by many people around the world. At the same time, its customer list includes many celebrities from politicians, artists, pop stars, and Hollywood stars around the globe.

Not only jackets and suits, but also shirts and ties have been beloved items for many years. They are available in a wide variety of styles.

Today, while cherishing tradition, the company continues to challenge itself in new directions, introducing innovative products such as easy-care non-iron shirts and functional suits made with "BROOKSCOOL®," developed for Japan's hot and humid summers. It also maintains close ties with up-and-coming designers. More than 200 years after its founding, the company continues to pursue the highest quality and innovate, adhering to its fundamental philosophy of bringing new life to tradition through its American classic style.

View Brooks Brothers shirts at the Mitsukoshi Isetan online store.

View Brooks Brothers ' "Necktie" product list at the Mitsukoshi Isetan Online Store.

Three classic jackets that you'll grow to love more and more the more you wear them.

The origin and source. The most traditional model, "Madison".

The "Madison" model is a representative Brooks Brothers style, born in 1901, featuring a boxy, uncinched waist, three-button front, and a center vent.

Model (left): 30s, 175cm tall, wearing size 38REG. Model (right): 50s, 175cm tall, wearing size 36SHT.
Brooks Brothers
Wool Fine Serge Single-Breasted 3-Button Blazer by Madison (Model Number: 100167027) ¥75,900
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store

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During a time when three-button jackets were out of fashion, students who couldn't afford two-button jackets would fold up the lapels of their old jackets. Brooks Brothers famously adopted this trend into their standard line and named it "No. 1."

This Madison blazer, the most traditional model with a relaxed fit, natural shoulders, and deep armholes, is crafted from a fine, low-pilling serge fabric by Italian company BARBERIS CANONICO. Its unlined construction makes it suitable for three seasons, from early autumn to early spring. This simple single-breasted blazer, featuring gold metal buttons with GF (Golden Fleece) accents, is recommended for both business settings and casual dress-down occasions.

"Milano" offers a slim silhouette that allows you to dress fashionably anytime.

Model (left): 30s, 175cm tall, wearing size 38REG. Model (right): 50s, 175cm tall, wearing size 36SHT.
Brooks Brothers
Wool Fine Serge Single-Breasted 3-Button Blazer Milano (Model Number: 100167030) ¥75,900
□ Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic


The "Milano" model is a fashionable version of Brooks Brothers ' signature boxy, three-button, center-vent jacket with no waist tapering, but with a narrower body width and shorter length for a slimmer silhouette.

Like the Madison jacket shown above, this single-breasted blazer, crafted from a fine, low-pilling serge fabric by the Italian company BARBERIS CANONICO, is unlined and suitable for a wide range of occasions, from business to casual.

The "Regent" has a clean, slim, and modern silhouette overall.

The "Regent" model is based on Brooks Brothers ' signature boxy, three-button, center-vent model with no waist tapering, but features an unstructured BrooksCloud construction that achieves lightness and softness. The high gorge line, narrow lapels, and upper collar emphasize slimness, and the short length and longer sleeves give it a slender, modern silhouette.

Model (left): 30s, 175cm tall, wearing size 38REG. Model (right): 50s, 175cm tall, wearing size 36SHT.
Brooks Brothers
BrooksCloud Saxon Wool Three-Button Blazer, Regent (Model Number: 100190113) ¥97,900
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store

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Made from high-quality and rare Saxon wool (wool from Saxon sheep), this blazer boasts an extremely fine texture and softness comparable to cashmere, while retaining the resilience and suppleness characteristic of wool. The natural elasticity and resilience of Saxon wool are combined in a lustrous twill fabric for a luxurious finish. The luxurious navy blazer features a GF (Golden Fleece) jacquard lining and navy cloisonné GF (Golden Fleece) metal buttons, offering a light and luxurious feel, almost like wearing a shirt.

Brooks Brothers Styling for Every Age, Offering Fresh Challenges No Matter Your Age

50s x "Madison": Updating the essence of classic style that is unique to "Madison" through fashion.

Brooks Brothers
Wool Fine Serge Single-Breasted 3-Button Blazer Madison (Model Number: 100167027) ¥75,900 View Product
Lambskin Cable Sweater ¥22,000
Supima Cotton Big GF Flock Print T-Shirt with Zip Case (Model Number: 100186830) ¥13,200 View Product
Stretch Cotton Lightweight Advantage Chino Plain Front Pants CLARK (Model Number: 100104114) ¥15,400
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store


This outfit features the traditional "Madison" blazer as the centerpiece, creating a classic combination. Instead of a collared shirt, a T-shirt is worn under the sweater, adding a touch of casualness and youthfulness. The bright purple knit sweater is paired with light-colored pants for a sophisticated yet not overly heavy look. T-shirts are always a welcome addition to any wardrobe, and this one comes with a zip-lock case, perfect for travel or business trips.

50s x "Milano": The inherent strength of Brooks Brothers lies in the established atmosphere that comes from being in Milan.

Brooks Brothers
Wool Fine Serge Single-Breasted 3-Button Blazer Milano (Model Number: 100167030) ¥75,900
Cotton Broadcloth Bengal Stripe Sport Shirt Regent Fit (Model Number: 100184318) ¥15,400 View Product
GF Wool Solid Knit Tie (Model Number: 100190019) ¥15,400 View Product
Cotton Stretch Twill Cargo Pants (Model Number: 100184451) ¥18,700 View Product
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store


At first glance, this combination of a Milano blazer, military pants, and a purple striped shirt might seem like a typical, over-the-top look, but it exudes a different vibe from the typical Italian "girly" style—a testament to Brooks Brothers ' underlying strength and history. The slim silhouette adds a touch of age-appropriate elegance, while the purple striped shirt and solid-colored knit tie create a clean and polished V-zone.

50s x "Regent": Combine the clean look of "Regent" with relaxed pleated trousers for a fresh silhouette.

BrooksCloud Saxon Wool Three-Button Blazer Regent (Model Number: 100190113) ¥97,900 View Product
Merino wool polo sweater (Model number: 100185003) ¥18,700
Wool Lefty Twill Pleated Trousers Regent (Model Number: 100189892) ¥28,600 View Product
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store


To complement the soft shoulders of the "Regent" blazer, which has a modern silhouette that gives an overall slender impression, a lightweight, fine-gauge knit polo shirt with a collar is chosen for the inner layer. The beige slacks have two pleats that look neat when worn, completing an elegant yet relaxed style.

Women in their 30s wearing "Madison": Taking advantage of Madison's appealing boxy silhouette, layering in winter becomes a breeze.

Brooks Brothers
Wool Fine Serge Single-Breasted 3-Button Blazer Madison (Model Number: 100167027) ¥75,900 View Product
Merino wool turtleneck sweater (model number: 100184969) ¥18,700
Cotton Oxford Candy Stripe Button-Down Shirt (Model Number: 100186474) ¥15,400 View Product
Stretch Cotton Corduroy Bleed Trousers Regent (Model Number: 100190134) ¥24,200 View Product
(Right side only) GF Stretch Cotton Corduroy Baseball Cap (Model Number: 100190481) ¥9,900 View Product
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store


One of the joys of wearing Brooks Brothers is being able to create a trendy "oversized silhouette" look by taking advantage of the features of the classic "Madison" blazer. The pleated bottoms add volume around the waist, creating a perfect balance with the blazer. The combination of elegant corduroy pants, a high-neck knit, and a shirt creates a sophisticated and relaxed adult look. Adding a cap instantly gives it a more casual feel.

30s x "Milano": A classic tie-up with "Milan" as the centerpiece. Embrace American traditional style with your own unique touch.

Brooks Brothers
Wool Fine Serge Single-Breasted 3-Button Blazer Milano (Model No.: 100167030) ¥75,900 Supima Cotton Oxford Candy Stripe Polo Collar Dress Shirt Regent Fit (Model No.: 100185949) ¥20,900
Argyle Sutherland Stripe Rep Tie (Model Number: 100189568) ¥14,300 View Product
Stretch Cotton GF Embroidered Chino Pleated Pants ELLIOT (Model Number: 100185744) ¥19,800
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store


The key to this look is the balance between the compact, boxy silhouette of the "Milano" blazer and the voluminous trousers. The V-zone is a classic tie-up, but the embroidered trousers give the outfit a relaxed feel. The trousers are made of a crisp material that you'll want to wear for a long time, so you can have fun mixing and matching colors and patterns.

30s x "Regent": Adding a sporty touch to the modern silhouette of "Regent" creates a sophisticated, traditional look.


Brooks Brothers
BrooksCloud Saxon Wool Three-Button Blazer, Regent (Model Number: 100190113) ¥97,900 View Product
Cotton Jersey BB#2 Stripe Rugby Shirt (Model Number: 100184578) ¥17,600 View Product
Supima Cotton Big GF Flock Print T-Shirt with Zip Case (Model Number: 100186830) ¥13,200 View Product
Stretch Cotton Five-Pocket Denim Pants Slim Fit (Model Number: 100077216) ¥28,600 View Product
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store

One of the charms of a blazer is that it goes well with almost any American casual staple. Even a sporty top that immediately catches the eye can be balanced by layering it with a sophisticated "Regent" blazer. Pair it with slim-fit jeans for a clean, Ivy League style.


Weekend Outfit for Women in their 50s: This balmacaan coat, made from supple merino wool for a light and comfortable feel, is the perfect winter companion.

Brooks Brothers
Wool houndstooth belted balmacaan coat (Model number: 100190458) ¥108,900 View product
Wool Lightweight Flannel Supersonic Pleated Trousers Regent (Model Number: 100190134) ¥31,900 View Product
Merino wool turtleneck sweater (Model number: 100184969) ¥18,700
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store

This outfit centers around a chic beige and black houndstooth coat, coordinated with simple items. The dressy fly front, raglan sleeves, and classic belt create a sophisticated, mature look. The simple design highlights the coat's beautiful silhouette. It's perfect for both smart business attire and casual wear.


Weekend Outfit for Women in their 30s: Stroll through the winter streets with a classic duffel coat over a preppy winter look.

Brooks Brothers
Wool Double-Faced Duffle Coat (Model Number: 100188710) ¥107,800 View Product
British wool cardigan stitch raglan sleeve crew neck sweater (Model number: 100189928) ¥42,900 View product
Cotton broadcloth Bengal stripe sports shirt, Regent Fit (Model number: 100184313) ¥15,400
□Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store

The duffel coat's beaver-finished fabric has a glossy, dressy look that's perfect for adult casual style. The classic design, with its integrated hood, large patch pockets, and toggle closure instead of a front zipper, is paired with a voluminous, natural-colored wool knit that complements the duffel coat perfectly. Choosing muted colors creates a sophisticated, mature impression.


View Brooks Brothers ' "Jackets & Outerwear" collection at the Mitsukoshi Isetan Online Store.



One of the charms of Brooks Brothers is that you can continue to enjoy coordinating their clothes for various occasions, transcending generations. With a wide variety of items available, why not start by finding a piece that suits your own style?


View Brooks Brothers products at the Mitsukoshi Isetan online store.




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Photo: Tatsuya Ozawa
Text: Makoto Kajii

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