At the Isetan Shinjuku Store, Men's Building 1st floor promotion, from November 10th (Wed) to November 23rd (Tue/Holiday), a promotion will be held with the theme of "circulation," proposing a lifestyle that combines Isetan Men's commitment to "authenticity and essence" with "consuming things that are also good for society."

The product lineup is structured around three themes: "learning," "experiencing," and "incorporating" the concept of circularity. It features a wide range of items that are mindful of the natural environment, focusing on things you wear and things you use at home in your daily life.

Here are the different approaches and product lineups.

1. Learning about the cycle – Editorial team of the web media Eleminist –

From "ELEMINIST SHOP," run by the web media "ELEMINIST" which guides people to sustainable living, we introduce items that match each title, based on four carefully selected books on the theme of "circularity." The content allows you to learn from the books and practice an ethical (*) lifestyle using stylish and minimal items.

Read the interview article here, where ELEMINIST producer Minami Fukamoto and Mitsukoshi Isetan's Yokoi, who was in charge of this project, share their thoughts ▶ What Isetan Men's can do in the future "circular" society, as discussed with ELEMINIST producer Minami Fukamoto

Mitsukoshi Isetan Online Store | View "Eleminist" product list

2. "Feeling" the Cycle – Upcycled Art –

The exhibition features art pieces by artist Kentaro Tanaka, depicting endangered animals on roof tiles that would otherwise be discarded, as well as aquaterrariums by Re:planter, which bring nature closer to everyday life. These items not only serve as stylish decorations for the home, but also transform materials that would otherwise be discarded into works of art.

3. Embracing the Circular Economy – Environmentally Conscious Products

In addition to being environmentally conscious, this collection features stylish and sophisticated items that you'll instantly want. The lineup includes watches made from thinned wood (wood generated during the thinning process of trees that grow too densely in forests), backpacks upcycled from car airbags, and eco-friendly bottles—items that are mindful of the ocean and mountains. Beyond simply looking cool, these items offer an opportunity to learn about the environmental considerations behind the products and to incorporate circular economy practices into your own life.

For customers wishing to purchase any items from Vintage KAWARA ART, please come to the Promotion/Hermes staircase on the 1st floor Isetan Shinjuku Store, Men's Building . A lottery to determine the order of entry will be held from 10:10 AM on Wednesday, November 10th.
(If you are late for the drawing time, you will not be able to participate in the drawing for any reason.)
* Depending on the crowd situation, we may impose purchase limits.

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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For inquiries, please contact Isetan Shinjuku Store, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.