EVENT
2021.10.27 update

Berluti | Experience the "Golden Patina" technique, a "secret recipe," for a limited time! A demonstration by a colorist will also be held.

11.03 Wed -11.16 Tue
Isetan Shinjuku Men's Building 1F Leather goods

Founded in 1895, Parisian fashion house BERLUTI will be holding a "Golden Patina" promotion at Isetan Shinjuku Store, Men's Building 1F Leather Goods from November 3rd (Wednesday, public holiday) to November 16th (Tuesday).


"Nino GM x Gold" 168,300 yen


"Itauba x Silver" 166,100 yen

Berluti is a shoe manufacturer known for its four-generation history since its founding. In 2005, they launched leather goods, and in 2011, ready-to-wear, and their elegant collections continue to captivate gentlemen around the world.

The "Golden Patina" we're introducing today is one of Berluti 's signature "patina" dyeing techniques. It's a technique that finishes the Scritto parts in gold or silver, and the warm, lustrous shine added by the artisans enhances the sense of luxury, elevating the item to something truly special.


"Toujours x Gold" 407,000 yen



"Santal x Rose Gold" 143,000 yen



"Imbuia x Turquoise" 74,250 yen

In this "Golden Patina" promotion, customers who purchase eligible leather goods will receive a service to color the Scritto (lettering) portion in gold or silver. During the promotion period, in addition to the standard gold, silver, and rose gold colors, a limited-edition turquoise color will also be available, allowing you to choose your favorite color from a total of four options.

Additionally, on five days during the exhibition period—November 3rd (Wed, public holiday), November 6th (Sat), November 7th (Sun), November 13th (Sat), and November 14th (Sun)—we will be holding the first-ever "Golden Patina" demonstration with a colorist in attendance at Isetan Shinjuku Store, Men's Building . This will be a rare opportunity to witness the moment when the Scritto is transformed into gold or silver, so please be sure to enjoy it.

►View Berluti products at ISETAN MITSUKOSHI LUXURY

Event Information
Berluti "Golden Patina" Promotion
  • Event period: November 3rd (Wed, public holiday) - November 16th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Leather Goods
  • Delivery: Approximately 4 weeks later
Demonstration by a colorist
  • Dates: November 3rd (Wed, public holiday), November 6th (Sat), November 7th (Sun), November 13th (Sat), November 14th (Sun)
    10:00 AM to 8:00 PM each day

*For information on the "Patina" service, eligible products, and further details, please contact us at the address below.

Isetan Shinjuku Store, Men's Building 4th Floor, Men's Luxury/Berluti. Tel: 03-3352-1111 (Main number) *Please note that a colorist may not be available at certain times.
*Please note that the event may be changed or canceled due to various circumstances.
*Click here for information on business hours.
*Mitsukoshi Isetan Remote Shopping is available here

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 4th Floor, Men's Luxury/Berluti, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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