Gentleman, a brand that pursues jewelry for gentlemen with a "gentlemanly" spirit and their partners, will be holding a promotion at Isetan Shinjuku Store, Men's Building 1F Jewelry from October 20th (Wed) to November 14th (Sun). A custom order event will also be held at the same time.

The 2021 Holiday Collection has been unveiled.

The 2021 Holiday Collection is themed "NAVIGATER," and is a holiday collection created with the hope that it will serve as a guidepost for the new era.

From the brand's signature line, the "RAW DIAMOND COLLECTION," comes a rondelle pendant top with an eternity design featuring diamonds set in two rings, inspired by the shape of a diamond. Despite its small size, the substantial design adds a touch of luxury to the neckline.

In an era when ostentatious ornamentation was not permitted in gentlemen's attire, the only officially recognized piece of jewelry was the signet ring. The Gentleman's Signet Ring Collection unravels the history of signet rings passed down by our predecessors and modernizes it. The anchor engraved in 18K gold symbolizes "stability" and "hope," representing this season's theme of "Navigator."

This chain bracelet, with its three-sided cut design and just the right amount of volume, can be paired with a variety of outfits. Its simple design makes it perfect for layering with other bracelets or as a matching pair of jewelry.

The products featured here can be seen earlier at Isetan Shinjuku store.

A signet ring created in collaboration with Tomoka Takada is now available.

As the third installment of the Gentleman Anniversary Collection, commemorating the brand's 5th anniversary, we are releasing a signet ring in collaboration with Tomoka Takada, a fashion creator who has attracted attention in the world of men's fashion with his unique dress style and is truly worthy of being called a "modern gentleman."

For this collaboration, the signet ring, which has its roots as a recognized gentleman's attire in Britain, is engraved with the "corno," a symbol of good luck in Italy, and the "dreamcatcher," a Native American amulet. This piece embodies Mr. Takada's playful spirit, incorporating traditions and cultures from various countries into a single signet ring.

Furthermore, the pendant worn by Mr. Takada is inspired by the sundial, a timekeeping device that utilized shadows and is said to have been used in Egypt around 3000 BC. The position of the shadow cast on the dial allows you to tell the time. With diamonds encircling the sundial, it is a romantic item that evokes a sense of timelessness.

At the custom order event held concurrently, you can create your own original jewelry by changing the materials and stones for necklaces, rings, bracelets, earrings, lapel pins, cufflinks, and more, so please look forward to that as well.