WISM's original label "THE SEED BY WILLY CHAVARRIA," headed by NY-based fashion designer Willy Chavarria, will open a pop-up store at Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary, from Wednesday, October 13th to Tuesday, October 26th.

Brand WISM, which offers products that they believe are 100% good with 100% quality, and Willy Chavarria, which develops classic and elegant collections while being rooted in street style, have collaborated on an original label, "THE SEED BY WILLY CHAVARRIA," which proposes a new style with the theme of "WISM's daily uniform."

This pop-up will feature the second season's Fall/Winter 2021 collection, as well as exclusive items themed around "BLACK" available only Isetan Shinjuku Store, Men's Building . Furthermore, the first 50 customers who purchase "THE SEED BY WILLY CHAVARRIA" items during the pop-up will receive a "THE SEED" tote bag, so please look forward to it.

This shirt features large slits and an open collar, making it iconic. The design started with the desire to create a leather shirt that could be tucked in. The leather, shaved to the extreme, is soft and supple, making it a seasonless piece.

This typewriter shirt, a masterpiece item, is made from cotton flannel fabric. It features an elegant and masculine yet wide pattern.

Denim jacket "XXX THE SEED" 26,400 yen

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Denim pants "Fat Boy THE SEED" 19,800 yen

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*Sales at the Mitsukoshi Isetan online store are scheduled to begin at noon on Wednesday, October 13th.

This is a redesign of Willie Chavarria's denim jacket and pants. The jacket has a comfortably relaxed fit with a well-balanced length and buttons at the hem to adjust the opening. The pants have a wide silhouette with a slightly tapered hem, creating a perfect balance that creates a relaxed, curved look when worn.

The design, created by turning a loosely knitted garment inside out, doesn't feature a typical American snow pattern, but rather evokes the beautiful and magnificent snowy night sky of Copenhagen. The snow in Copenhagen, where daylight hours are short, blends beautifully with the darkness, and this knit captures that ethereal beauty.

This shirt jacket is made from thick wool fabric. Featuring large flap and slash pockets, and incorporating elements of Japanese fabrics and CPO shirts, it's a truly unique piece. The design combines the classic American check pattern with Japanese fabrics and design elements of a CPO shirt.