Santa Maria Novella originated in 1221 when Dominican friars moved to Florence and founded a monastery. The monastery began its activities by cultivating plants in a vegetable garden, which later became the origin of the pharmacy tradition.

In tribute to its history and the monks, the "Firenze 1221 Edition" collection, commemorating the 800th anniversary, will be released on Wednesday, October 20th at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence, and the Mitsukoshi Isetan online store.

►View Santa Maria Novella products at the Mitsukoshi Isetan Online Store

The "Firenze 1221 Edition" comes in a lineup of 8 different designs.

The "Firenze 1221 Edition" fragrance collection features eight iconic Santa Maria Novella fragrances, including the new eau de cologne "Rosa Gardenia." The collection is noteworthy for its design that respects Santa Maria Novella 's history and further enhances its value.

The "Firenze 1221 Edition" features a redesigned bottle and label, and is available in both a 100mL size and a new 50mL size. The container uses a native natural spray pump, and the transparent pump does not detract from the aesthetics of the new bottle. The outer packaging uses FSC-marked paper from "FEDRIGONI."

The new eau de cologne "Rosa Gardenia" has a fantastical and invigorating scent.

In October 2021, a momentous year for Santa Maria Novella , "Rosa Gardenia," an elegant fragrance blending the queen of flowers, the rose, with soft gardenia, was added to the eau de cologne lineup as part of the "Firenze 1221 Edition" 800th anniversary collection.

"Rosa Gardenia" is a fragrance that has been highly praised by those who regularly use the liquid soap and body milk, and there has been much anticipation for its release as an eau de cologne.

Embodying the boundless elegance of magnificent flowers, "Rosa Gardenia" combines the softness and creaminess of the queen of flowers, the rose, with the gardenia to form a single fragrance. The top notes surprise, the middle notes seduce, and the base notes envelop you softly, completing the "floral dance" of courtship and conquest.

Each piece in the "Firenze 1221 Edition" collection is unique and captivating.

Eau de cologne "Acqua della Regina"
This is the oldest fragrance from Officina Profumo Farmaceutica di Santa Maria Novella, featuring a fresh citrus bouquet.

Eau de cologne "Potpourri"
The traditional potpourri fragrance of Santa Maria Novella evokes the scents of fruits, leaves, and petals of plants that bloom on the Tuscan hills.

Eau de Cologne "Pomegranate"
A subtly sweet oriental floral bouquet. When you wear it, you'll be enveloped in a warm, comforting feeling.

Eau de Cologne "Freesia"
The freesia's flower meanings are "mystery" and "unknown charm." A fresh and clean fragrance.

Eau de cologne "Angel of Florence"
A sweet and fruity bouquet, this fragrance was created in 2006 to commemorate the 40th anniversary of the great flood that struck Florence.

Eau de cologne "Tobacco Toscano"
Inspired by Tuscan tobacco, this fragrance features a bouquet of oriental woody notes harmonizing with smoky vanilla-based notes. A mysterious and velvety scent.

Rosa Novella Eau de Cologne
When you visit the Santa Maria Novella Gardens in May, you'll be greeted by the scent of these flowers. A captivating fragrance that expresses the warm, floral awakening of spring.

*All prices are ¥11,770 (50mL) and ¥17,600 (100mL).

►View Santa Maria Novella products at the Mitsukoshi Isetan Online Store

Related article: [Interview] The true charm of Santa Maria Novella .