yo asa/Yoasa, a clothing store in Yoga, Tokyo, that offers custom-made clothing and accessories, will be making its debut at Isetan Shinjuku Store, Men's Building . From Wednesday, October 13th to Tuesday, October 19th, at the Men's Contemporary section on the 6th floor Isetan Shinjuku Store, Men's Building , you can order coats, shoes, bags, and blankets, and ready-made items will also be available. During the same period, the items will also be featured on the Mitsukoshi Isetan online store, so please check that out as well.

Yoasa has a workshop attached to its directly managed store in Yoga, where owner Mr. Ogawa handles everything from customer service, cutting, sewing, and shipping all by himself. While valuing the creation of neutral and comfortable clothing, they offer a range of items including coats, shoes, bags, and blankets, primarily focusing on made-to-order items.

The brand's signature coats, crafted with a single-piece sleeve construction, boast a relaxed silhouette, timeless design, and comfortable fit, making them a cherished piece you'll want to wear for years to come. With over 1,000 fabric options, and the ability to customize every detail from length and sleeve length to belts and pockets, these bespoke coats are recommended for all genders. This promotion allows you to order coats, shoes, bags, and blankets.

Dominx, the top-of-the-line company from Bishu, a leading wool textile producing region in Japan, offers wool flannel fabric characterized by its smooth texture. The relaxed silhouette exudes a soft, autumnal feel.

This coat, made from the classic winter fabric Harris Tweed, has a tough appearance but is surprisingly light and soft to wear. It's also highly durable, making it a versatile piece suitable for a variety of occasions, from business to casual.

These hand-sewn welted shoes utilize box calf leather from Weinheimer, a German tannery that produces high-quality calf leather using traditional tanning techniques. The soles feature Vibram® Eaton soles with excellent grip, ensuring comfortable wear.

This iridescent bag, a blend of cotton and polyester, features a bio-wash finish that gives it a worn-in look. Its well-used appearance creates a sophisticated, lived-in feel.

This blanket, made from wool flannel by the long-established British mill Fox Brothers, features a classic texture that combines smoothness and durability. Its simple design makes it incredibly versatile, and it can also be used as a styling item, such as a stole.