ISETAN Shoe Expo 2021
2021.09.16 update

Design and functionality derived from the manufacturing process. Introducing Shinari's new products available for pre-order at ISETAN Shoe Fair 2021

The name "Shinari" refers to the structure of these shoes and the feeling they evoke.



MoonStar is known for its vulcanized sneakers, but they also use the Direct Urethane Soling (DUS) method, which involves molding the sole directly beneath the upper. The Shinari model takes advantage of the characteristics of DUS and pursues a style derived from it. Because the bottom shape of the shoe last can be faithfully reproduced, it eliminates the need for a cup insole, creating a structure where the sole conforms to the foot. Furthermore, the recesses in the outsole provide moderate flex during walking, resulting in cushioning.

The sole has indentations on its bottom surface, and this design allows the sole to flex appropriately while walking, contributing to its cushioning. The photo below shows the DUS manufacturing process at MoonStar's Saga factory. In this way, liquid polyurethane is directly molded into the sole.

The upper material is primarily leather. While being a leather shoe, it offers a level of comfort that makes the foot and shoe feel like one. Furthermore, its minimalist and solid presence can be attributed to these functions and construction.

Scenario “SR008 ORINAGA” 29,700 yen
□Isetan Shinjuku Store, Men's Building, B1 Floor, Men's Shoes / Mitsukoshi Isetan Online Store
*Mitsukoshi Isetan Online Store is scheduled to begin sales around 2:00 PM on Saturday, September 25th.

This lace-up boot style model will be released exclusively at this shoe fair. The upper is made of black steer leather, giving it a somewhat stoic feel. Shinari "SR09N KI" 22,000 yen
□Isetan Shinjuku Store, Men's Building, B1 Floor, Men's Shoes
The "Ki (生)" model is a mule-type shoe. Its minimalist design, devoid of unnecessary details, combined with the black suede upper, creates a calm and sophisticated impression.






Event Information
ISETAN Shoe Expo 2021
  • Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes
  • Depending on the crowd situation, we may hold a lottery to determine the order of entry.
    Depending on the crowd situation, we may limit the number of items you can purchase.
  • Some items will also be available for purchase at the Mitsukoshi Isetan online store.
    *Sales at the Mitsukoshi Isetan online store are scheduled to begin around 2:00 PM on Saturday, September 25th.


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Isetan Shinjuku Store, Men's Building Men's Shoes account is here .
LINE WORKS (Inquiries), Instagram, etc.


Text: Yukihiro Sugawara
Photograph: Takao Ohta

*The information in this article is current as of the publication date. Product information may be revised or changed without notice.
*All prices include tax.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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