mocT , the brand that created "GR7," the first domestically produced melange yarn that has become the standard for gray in Japan, and has attracted attention in the fashion scene both domestically and internationally, will be holding a pop-up event. From August 25th (Wed) to September 7th (Tue), the Fall/Winter 2021 collection will be presented at the Men's Contemporary section on the 6th floor Isetan Shinjuku Store, Men's Building .
Limited-edition collaboration items will also be released on September 4th (Sat) and September 5th (Sun) during the event, so don't miss out on those either.

▶ Click here for information on how to purchase mocT on September 4th (Sat) and September 5th (Sun).

mocT is an original brand by Shin-Naigai Cotton Co., Ltd., which has challenged and developed textiles that are generally considered difficult, such as dyed cotton and blends of different materials. Based on "GR7," a melange yarn that has long been loved as the standard for gray in Japan, mocT brings together the technology it has cultivated to deliver new products to the world that lead people to a higher quality of life.

This pop-up store will feature a lineup ranging from new items to classic pieces from the 2021 Fall/Winter collection, including sweatshirts that make the most of mocT 's heathered yarn, as well as T-shirts and socks.

Collaboration items with the web magazine "AH.H" will also be released on September 4th (Sat) and September 5th (Sun). Please note that for sales on September 4th (Sat) and September 5th (Sun), an online lottery for entry will be held from 10:00 AM on August 25th (Wed) to 8:00 PM on August 29th (Sun). Customers who wish to participate should check here.

Fall/Winter 2021 & Classic Collections

Left: Hoodie ¥23,100 "HEAVY FLEECE HOODIE"
Color: Heather Gray, White Size: S-XL

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Sales period: August 25th (Wed) around 10:00 AM to September 7th (Tue) 6:00 PM

Right - Pants ¥22,000 "HEAVY FLEECE FULL LENGTH PANTS"
Color: Heather Gray, White Size: S-XL

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Sales period: August 25th (Wed) around 10:00 AM to September 7th (Tue) 6:00 PM

Sweatshirt ¥18,700 "HEAVY FLEECE CREW-NECK PO"

Color: Heather Grey/White

Sizes: S-XL

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Sales period: August 25th (Wed) around 10:00 AM to September 7th (Tue) 6:00 PM

View mocT products at Mitsukoshi Isetan Online Store

Pop-up limited edition

AH.H is a media project born from a collaboration between fashion director Akio Hasegawa and the web magazine "HYPEBEAST". At this pop-up event, under the supervision of Mr. Hasegawa, collaborative items with the web magazine AH.H will be on sale. The unique collection of items proposes a new value for sweatshirts, with fabrics created from scratch and reversible designs. The lineup consists of two colors, with gray as the base color and white and neon colored threads mixed in.

Also, be sure to check out the designs, which were created by two popular creative teams: "PAJA STUDIO" for the original graphic silkscreen prints and " MANVAN " for the embroidery.

Sweatshirt ¥26,400 "PAJA CREW-NECK PO"
Color: White Sizes: L, XXL
*Limited sale on September 4th (Saturday)

Pants ¥29,700 "PAJA FULL LENGTH PANTS"
Color: White Sizes: L, XXL
*Limited sale on September 4th (Saturday)

Top: ¥25,300 "MANVAN CREW-NECK PO"
Color: White Sizes: L, XXL
*Limited sale on September 5th (Sunday)

Pants ¥28,600 "MANVAN FULL LENGTH PANTS"
Color: White Sizes: L, XXL
*Limited sale on September 5th (Sunday)