AURALEE , a brand that has become undeniably popular for its original textiles developed from scratch and its "life-sized clothing" that captures the current zeitgeist, will be showcasing its latest Fall/Winter 2021 collection, along with exclusive items available only Isetan Shinjuku Store, Men's Building exclusively at Isetan Shinjuku Store from Wednesday, September 29th to Tuesday, October 5th.

AURALEE , which operates under the concept of "pursuing materials that we truly believe are good," does not set a main theme each season, instead developing clean and minimalist collections.

This brand views material creation as an integral part of the design process, dedicating the majority of its creative work to fabric production. They use original textiles spun and knitted in Japan, utilizing carefully selected raw materials from around the world. The result is a collection of high-quality, sophisticated items created from materials they truly believe in, combined with designs that reflect the spirit of the times.

This season's collection features gentle tones such as light beige and calming browns, accented with vibrant colors like turquoise, lime yellow, and orange. The soft textures and refined silhouettes also reflect the unique world of AURALEE .

In addition to this season's collection, this promotion will feature three navy sweatshirt styles exclusive to Isetan Shinjuku that will not be available in the regular line. The sweatshirt material is knitted using Supima cotton, an extra-long staple cotton from the USA, for the outer yarn and soft, untwisted yarn for the inner yarn. It is characterized by a smooth feel and luster due to a special dyeing process, and a moderate thickness while still having a beautiful drape.

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