Former Nippon Television announcer and current freelance announcer and presenter Genta Aoki is collaborating with Isetan Shinjuku Store, Men's Building to launch a series introducing men's cosmetics and fragrances on ISETAN MEN'S net and the official Isetan Shinjuku YouTube channel, starting in late September this year.


A collaboration project between Ms. Aoki, who worked as a television announcer for 15 years and has continued to work in various fields as an announcer and presenter since going freelance, and Isetan Shinjuku Store, Men's Building is about to begin.

A series featuring Aoki and Kimura, the cosmetics buyer Isetan Shinjuku Store, Men's Building introducing men's cosmetics and fragrances from various angles will begin in late September this year on ISETAN MEN'S net and the official Isetan Shinjuku YouTube channel.

The theme of the first installment of this series is skincare.

"When my skin becomes firmer, it lifts my spirits, so I take care of it," says Aoki, who is always interested in skincare and cosmetics and shares her thoughts on social media. Although Aoki works in a profession where she is "seen," she (as a busy businessman) told us that "easy, time-saving, and discreet are the three important points." Her unpretentious personality is also part of her charm.

The first episode, released at the end of September, will feature measurements of Ms. Aoki's skin, interviews about her real skin concerns, and discussions about products she's currently using or interested in, as well as some product testing...

We'll introduce recommended skincare items and skincare methods tailored to your specific concerns. This is a must-read for anyone who wants to start skincare or who wants to improve their appearance and become a "higher-class man."

The men's cosmetics and fragrances we'll be introducing throughout this series are becoming increasingly popular as gifts for men, so we encourage anyone struggling to find the perfect present to take a look.

From October onwards, Aoki and Kimura plan to deliver a variety of content once a month through feature articles and videos.

Genta Aoki's first book is now on sale.

Genta Aoki's first book, "Even if you're not good at talking, you'll be more successful! The Complete Guide to Talking: Make Conversations Flow in Just One Day!" will be released on August 10th (Tuesday).

This book, "Even if you're not good at talking, you can become a good speaker," introduces the skills that allowed Aoki, who was originally not good at talking, to rise to the position of MC on television programs. Filled with anecdotes from her time as a television announcer, it carefully introduces over 80 points that even shy people can immediately put into practice, such as how to make conversations flow smoothly and how to communicate effectively with others.


Aoki says, "I don't think I have particularly high communication skills myself, but I've been in the television industry for 15 years and I'm confident that I've observed people with high communication skills closely. Improving communication skills isn't just about communicating yourself, but also about how you listen, and how you use small words and make an effort. I hope this book will give you hints to improve your communication skills."