SHISEIDO MEN, Shiseido 's men's line launched in 2003 as a full-fledged skincare line focusing on men's skin, will be featured at Isetan Shinjuku Store, Men's Building 1F Cosmetics from August 4th (Wed) to August 10th (Tue), showcasing the brand's skincare and cosmetic series.

SHISEIDO MEN has gained strong support for its high-quality products based on a two-step care routine of "cleansing and protecting." This year, the brand's popular serums and cosmetic series have been newly added, offering everything from skincare that conditions the skin to makeup items that will become a new grooming habit for men.

This promotion by SHISEIDO MEN , which now offers total care tailored to your skin concerns, features a lineup of skincare items perfect for summer when skin problems tend to be more noticeable, as well as cosmetic items that lead to a healthy-looking complexion.

With masks becoming a necessity every day, simply covering tired-looking eyes can instantly brighten your appearance and give you a more vibrant look. This concealer, which covers skin imperfections and creates a healthy-looking complexion, is formulated with a high concentration of oils, waxes, and powders, making it lightweight, non-sticky, and adheres firmly to the skin. Available in three shades to suit your needs, it's easy to use even for first-timers.

Summer damage from UV rays and other factors can easily lead to skin problems such as dryness. Shiseido's best-selling serum for men focuses on the three major causes of men's skin problems—excessive sebum, dryness, and rough skin—and incorporates a uniquely developed Triple Camellia GL Extract technology. It prevents rough skin and dryness, leading to a healthy-looking complexion. It has a refreshing texture that absorbs easily into the skin, making it comfortable and refreshing to use even in the summer.

This creamy, rich lather, formulated with skincare ingredients, gently cleanses away acne-causing dirt and excess sebum from deep within the pores without stripping the skin of essential moisture. It also cares for dryness caused by air conditioning during this season, keeping your skin smooth and moisturized. It can also be used as a shaving foam.

View SHISEIDO MEN products at the Mitsukoshi Isetan online store.

Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Official Instagram (@isetanmens_cosmetics)

Related Article ► SHISEIDO MEN has been renewed and is now available at Isetan Shinjuku Store, Men's Building ! A new cosmetics series has also been launched.

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