NEWS
2021.07.21 update

FIVEISM by THREE introduces limited-edition items for their Summer UV Campaign.

FIVEISIM × THREE's "Summer UV Set curated by TDS New Balance," a limited-edition set of their innovative colorless UV cream that can be used like skincare, which was released in April of this year, will be available from Wednesday, July 21st at the cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building .

"TOKYO DESIGN STUDIO New Balance" is in charge of curation.

To commemorate FIVEISM BY THREE's summer campaign, "BEGIN YOUR JOURNEY OF SELF DISCOVERY," products will be released curated by New Balance 's lifestyle brand, "TOKYO DESIGN STUDIO New Balance." These products include an early release of a running cap that can be used for both sports and fashion, which will be available this fall, as well as a 2-in-1 bag with a strap exclusive to FIVEISM BY THREE.

A limited-edition set to smartly support you in enjoying an active summer.

The "Summer UV Set curated by TDS New Balance" is a set that includes FIVEISM by THREE's skincare-like colorless UV cream "FF Secret Agent UV," a must-have for summer life, a TOKYO DESIGN STUDIO New Balance running cap, and an original pouch. It smartly supports an active summer, from city walks to sports and outdoor activities.

FIVEISM by THREE's "FF Secret Agent UV" offers a new habit: "pre-makeup"—more than skincare, less than full makeup—that not only provides daily UV protection but also subtly enhances skin appearance with minimal makeup feel. It features sebum-absorbing properties and a waterproof formula, making it suitable for sports activities.

The "TOKYO DESIGN STUDIO New Balance" running cap is a high-performance cap made from quick-drying nylon functional fabric. It features a classic 6-panel baseball cap style, with sweat-wicking tape on the inside that touches the skin, and ventilation at the back of the head.

The original pouch is made from recycled fiber (Uniecolo) and features the campaign title "BEGIN YOUR JOURNEY OF SELF DISCOVERY" printed on the fabric. It is lightweight, thin, can be folded compactly, and can also be used as an inner bag.

FIVEISM by THREE "Summer UV Set curated by TDS New Balance" ¥10,450 *Limited to 21 sets at Isetan Shinjuku Store
  • Set contents

    FIVEISM by THREE FF Secret Agent UV (SPF50+/PA++++) 30g

    Fiveism by Three Running Cap by TDS New Balance

    Fiveism by Three Secret Agent Pouch

►View FIVE IS M BY THREE products at Mitsukoshi Isetan Online Store

►Mitsukoshi Isetan Online Store | Men's Cosmetics & Fragrance Selection is available here.

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Text: Makoto Kajii


＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.


For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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