EVENT
2021.07.13 update

J. Press & Sons Aoyama pop-up store opens! Isetan Men's exclusive label "J. Press Green" also makes its debut.

07.14 Wed -08.31 Tue
Isetan Shinjuku Men's Building 7F Men's Authentic

From July 14th (Wed) to August 31st (Tue), J.PRESS 's first men's concept store, "J.PRESS & SON'S AOYAMA," will be open for a limited time at Isetan Shinjuku Store, Men's Building Men's Building.

During the event, the full lineup of items available at the store will be on display, as well as exclusive items from "J.PRESS GREEN," a new label resulting from a collaboration between Isetan Men's and Onward Kashiyama, available only Isetan Shinjuku Store, Men's Building .

J. Press was founded in New Haven, USA in 1902, as a brand that connects a new Ivy League and traditional style, woven from the present moment, to the next generation.

Inheriting that philosophy while incorporating contemporary sensibilities, J. Press & Sons Aoyama, located in Kita-Aoyama, Tokyo, is creating products that embody that philosophy.

PROFILE
Tomoya Kurono
 Instagram ( @tomoya.kurono )

She is a planner and buyer for J.PRESS&SON'S. After leaving Onward Kashiyama once, she returned two years ago to help launch J.PRESS&SON'S. She held a position as MD for J.PRESS LADIES before assuming her current role. Overseas, she mainly sources products in the United States, but also sources from both domestic and international suppliers. Currently, she also works at J.PRESS&SON'S stores, where she interacts directly with customers and uses that experience to inform her planning and buying decisions.
Leveraging his hobby of photography, he also runs his own shop, Instagram.
( @jpressandsons_aoyama ) also holds Instagram Live sessions on a weekly basis.

The store, run by buyer Tomoya Kurono, offers not only the regular line but also DIGAWELL.
They offer collaboration lines and bespoke items with various brands such as KENETHFIELD, as well as a selection of fashion accessories such as shoes, watches, and hats, and vintage items.

Drawing from J. Press's heritage archives, they are creating new products that pursue contemporary reality, proposing a traditional style that blends with the sensibilities of the times for the next generation.

Shirt jacket ¥31,900, Easy pants ¥24,200

At this limited-time J. Press & Sons Aoyama store, the full lineup of items not usually available at Isetan Shinjuku Store, Men's Building will be on display.

This popular shirt jacket is made from a Madras check chambray fabric with a smooth texture, using cotton for the warp threads and polyester for the weft threads. Easy pants made from the same material are also available, making it a great choice for relaxing wear.

Isetan Men's exclusive label has finally debuted!


Additionally, the limited-edition label "J. Press Green," a collaboration between Sugita, the men's authentic buyer Isetan Shinjuku Store, Men's Building 7th floor, and Onward Kashiyama, will be unveiled for the first time at this event.

Aiming for sustainability and reduction of industrial waste, "J. Press Green," based on the concept of being "kind to the earth," was planned by Sugita using deadstock fabrics that had been lying dormant in Onward Kashiyama's warehouse. Three types of suits, featuring relaxed sizing and traditional details characteristic of J. Press, will be available exclusively at Mitsukoshi Isetan.

Jacket: 31,900 yen, Pants: 15,400 yen

Jacket: 36,300 yen, Pants: 17,600 yen

Jacket: 36,300 yen, Pants: 17,600 yen

Furthermore, on July 15th (Thursday) during the event, Tokio Ehara, shop manager of J.PRESS & SON'S AOYAMA, will be visiting Isetan Shinjuku Store, Men's Building . On July 17th (Saturday), Tomoya Kurono, buyer for Onward Kashiyama's flagship store and the person in charge of the shop, will also be visiting. They will be at the store on those days, providing explanations about the products and brands, and offering styling advice, so please stop by.

*Please note that your scheduled visit may be canceled or changed due to unforeseen circumstances. Also, we may be unavailable at certain times. Thank you for your understanding.

Event Information
J.PRESS & SON'S AOYAMA Limited-Time Store
  • Event period: July 14th (Wed) - August 31st (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic

*Please note that due to various circumstances, the event may be changed or canceled without prior notice.
*Click here for information on business hours.

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Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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