EVENT
2021.07.06 update

A captivating fragrance that reflects the vast natural beauty of Scandinavia. VAKINMI makes its debut at the men's department!

07.07 Wed -07.13 Tue
Isetan Shinjuku Men's Building 1F Cosmetics

From July 7th (Wed) to July 13th (Tue), Vakinme, a body and home care brand born in Gothenburg, Sweden, will make its debut at the cosmetics section on the 1st floor of the Isetan Shinjuku Store, Men's Building . The store will feature items such as body and hand wash, hand cream, and body lotion, all characterized by the gentle "fragrance" that expresses the brand's worldview.

View VAKINMI products at the Mitsukoshi Isetan online store.

Vakkinmi draws inspiration from the nature of Scandinavia, its gentle light and darkness, and its vast, powerful seasons that evoke a sense of excitement and wonder. Its three signature fragrances, "Dag Mossa," "Björktva," and "Åkerminta," are characterized by their timeless, refreshing, and calming scents.

The simple, Scandinavian-style packaging, unified in black, gray, and white, evokes the gentle, enveloping sunlight of Scandinavia and the deep, thrilling darkness of a forest. Along with its captivating fragrance, the stylish and distinctive design reflects the resilience and beauty of Scandinavia, a country that lives strongly and beautifully amidst a harsh natural environment.


Hand & Body Wash Dagmossa
250mL ¥3,300

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A natural liquid soap with a gentle cleansing feel, made with carefully selected ingredients. Formulated with birch tree extract and aloe vera (*), it leaves skin smooth and refreshed. It has a soft, cottony scent with hints of rose and grapefruit.

*Aloe vera juice (moisturizing ingredient)


Björktva Hand Cream
50mL ¥2,970

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A non-greasy, moisturizing hand cream made with carefully selected natural ingredients. Birch extract, aloe vera, almond oil, and shea butter (*) hydrate and smooth the skin. It has a fresh verbena scent with green lemon and bergamot.

*Aloe vera juice, almond oil, shea butter (moisturizing ingredients)


Body lotion Okerminta
250mL ¥4,950

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A soft, moisturizing body lotion made with carefully selected natural ingredients. It has a calming scent of lime, parsley, and mint.

View VAKINMI products at the Mitsukoshi Isetan online store.

Mitsukoshi Isetan Online Store | Men's Cosmetics & Fragrance Selection is available here.

ISETAN MEN'S Cosmetics Instagram: @isetanmens_cosmetics

Event Information
Vakkinmi Pop-up
  • Event period: July 7th (Wed) - 13th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics
*Please note that the event may be changed or canceled due to various circumstances.
* Click here for information on business hours.

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Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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