EVENT
2021.06.26 update

SHACHU Products | New salon-quality hair care items released; SHACHU CEO Noriyoshi Miyachi also visited the store.

06.30 Wed -07.06 Tue
Isetan Shinjuku Men's Building 1F Cosmetics

SHACHU PRODUCT, a hair care brand from the popular hair salon "SHACHU" known for its high-tone hair colors, will be launched. It will be introduced at a pop-up shop held at Isetan Shinjuku Store, Men's Building 1F Cosmetics from June 30th (Wed) to July 6th (Tue).

SHACHU PRODUCT SET FOR ISETAN ¥6,160 Set includes: Hair oil (150mL), Hair wax (120g), Original bag

View Products


* Pre-release at Isetan Shinjuku Store, Men's Building


Born from the hair salon "Shachu," which boasts not only reliable technology and quality but also sophisticated design and style, Shachu products are a hair care brand that allows you to easily achieve salon-quality results anytime, anywhere. The brand aims to be loved by many people, transcending gender boundaries.

The products being released this time are two types: hair oil and wax. The hair oil adds shine to highly damaged and light-colored hair, leaving it smooth to the touch, and is a versatile item that can be used as both a hair care product and a styling oil. The creamy hair wax provides just the right amount of texture and a fresh, glossy shine, and holds styles firmly without making them stiff. Both products have a subtle, fresh pear (NASHI) scent.

To commemorate this pop-up event, we will also be offering a special limited-edition set Isetan Shinjuku Store, Men's Building which includes two styling items from Shachu Product and an original eco-bag.

View Shachu Product products at the Mitsukoshi Isetan online store.


Salon by Calatas Shampoo: ¥3,278 each (350mL)

Salon by Calatas Treatment: ¥3,278 each (350mL)

  • Pr... After a base treatment (bleaching) for highlight coloring. Also recommended for creating a base for silver and gray tones.

  • Pk... For creating a base for pink-toned colors. Of course, it's also great for maintaining pink-toned colors and preventing fading.

  • Sv… For maintaining ash-toned colors and preventing fading. Also recommended when you want a slightly more "dull" look during the finishing touches of your coloring treatment.

  • Nv…For maintaining navy-based colors and preventing fading. Also recommended when you want to create a blue nuance while effectively suppressing yellowness during the finishing treatment of cool-toned or matte colors.

  • Og… For maintaining orange and apricot-toned colors and preventing fading. Also recommended for preserving nuances during finishing treatments.

During the event, we will also be offering new color shampoos and treatments from the CALATAS/CALATAS SALON by CALATAS series, which was planned and developed over more than two years by users and colorists working together with the goal of addressing the common concern of bleach users: "I want to maintain the hair color and shiny, moisturized hair I get after leaving the salon."

This color shampoo and treatment, formulated with gentle amino acid-based ingredients that prevent color fading and PPT-based ingredients that are gentle and have repairing effects added to the cleansing components themselves, contains carefully selected moisturizing ingredients that hydrate the hair and scalp, leading to shiny hair with firmness and body. It is effective for under-color (base treatment), on-color (finishing treatment), and aftercare & maintenance. It has a gentle herbal fragrance blended with clove, jasmine, vanilla, and other ingredients.


Instagram Live by Noriyoshi Miyachi, representative of Isetan Men's x Shachu.
■Date and Time: From around 8:00 PM on Tuesday, June 29th

The Instagram Live will be streamed on Shachu's official Instagram account ( @shachu_hair ).

Furthermore, on Tuesday, June 29th at 8 PM, the day before the event, Noriyoshi Miyachi, representative of "Shachu," and HIROKI, official makeup artist for FIVEISM by THREE, will be holding an Instagram Live session demonstrating hair styling using the new hair wax and hair oil, as well as stealth makeup using FIVEISM by THREE products.

Furthermore, on July 4th (Sunday) and July 6th (Tuesday) during the event, Noriyoshi Miyachi will be visiting Isetan Shinjuku Store, Men's Building to give individual lectures to customers on how to use the products, so please look forward to it.

Event Information
"Shachu" Pop-up
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics
Shachu representative Noriyoshi Miyachi visited our store.
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics
*During busy periods, there may be a waiting time.

*Please note that due to various circumstances, the event may be changed or canceled without prior notice.
*Click here for information on business hours.
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Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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