NEWS
2021.06.21 update

LOEWE | A new collection paying homage to Joe Brainard has launched!

The new LOEWE collection will launch on Wednesday, June 22nd at the Men's Luxury section on the 4th floor Isetan Shinjuku Store, Men's Building . This season's collection pays homage to the improvisational spirit of artist Joe Brainard, offering a wide range of playful and artistic items.


Left: "Loewe Pansy T-shirt" ¥49,500
Right: "Pansy Embroidery Sweatshirt" ¥123,200


Left: "Fleece Pansies Jacket" ¥265,100
Right: "Fleece Pansies Bermuda" ¥171,600

Joe Brainard was an artist and writer who was active in the United States in the 20th century. LOEWE 's creative director focused on the element of repetition in his work.
Brainard's signature style is her pansy collages, and in this season's collection, a variety of sizes and colors of vibrant flowers are featured not only on clothing but also on bags, sneakers, and other items.


From left: "Anton Sling Anagram" ¥189,200
"Buckle Anagram Tote" ¥249,700
"Military Messenger Anagram XS" ¥181,500

This season also sees the introduction of a new collection in anagram jacquard canvas. The popular "Anton Sling Bag," "Military Messenger Bag," and "Buckle Tote Bag" are now adorned with the stylish and luxurious anagram jacquard. The practical shapes make them suitable for a variety of situations, from casual to formal attire.

View LOEWE products at Mitsukoshi Isetan's luxury online store.

Shop online at "Mitsukoshi Isetan Remote Shopping"

Wherever you are, you'll be treated to the same level of service you'd expect at a department store, even when purchasing items in-store.
Within the app, you can handle everything from customer service to payment and product pickup, no matter where you are.
You can view the items in person via chat or video call.
To use Mitsukoshi Isetan Remote Shopping, you need to log in to the dedicated app.
For further information on how to use it, please see here.

About Mitsukoshi Isetan Remote Shopping

Text: ISETAN MEN'S net

＊All prices include tax.
*Please note that due to various circumstances, the event may be changed or canceled without prior notice.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 4th Floor, Men's Luxury, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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