FUJITAKA , a bag brand that fuses traditional Japanese craftsmanship with modern sensibilities, will be holding a promotion Isetan Shinjuku Store, Men's Building B1F, Bags section from June 16th (Wed) to June 29th (Tue). They will be showcasing their new collection, including bags made with environmentally friendly "eco-leather."

FUJITAKA is renowned for its carefully selected, high-quality materials, meticulous attention to detail, and the careful craftsmanship of skilled artisans who have inherited tradition. Celebrating its 80th anniversary this year, the brand is also committed to the SDGs, supporting the development of materials and production processes that reduce environmental impact, and engaging in sustainable manufacturing that contributes to a better future.

The uniquely developed eco-leather used in these tote bags is made from hides that are a by-product of food processing and is certified as "Extra," the strictest classification under the Japan Eco-Leather Standard (JES). It is environmentally friendly, safe and secure even when babies touch it, and is characterized by its firmness, suppleness, and beautiful color.

This promotion will showcase a new collection that fits modern lifestyles, including tote bags made with eco-leather.

These simple tote bags, crafted from shrink-processed eco-leather, come in two styles: a square shape that sits comfortably on the shoulder, and a rectangular shape with a wide opening for easy access to your belongings. Both styles strike a perfect balance between casual and sophisticated, making them versatile enough to complement both business attire and casual weekend wear.

Furthermore, the one-mile bag, with its perfect size for short outings, is convenient for carrying essentials like smartphones and wallets. It's also recommended for those who want to carry their belongings separately from their main bag.

View FUJITAKA products at the Mitsukoshi Isetan online store.

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