ETiAM , a Tokyo-based bag brand with a workshop and cafe in Kuramae, a town known for its craftsmanship, is holding a limited-time promotion at Isetan Shinjuku Store, Men's Building B1F Bags section. The promotion will showcase the latest collection, including new bags from the Spring/Summer 2021 collection and colors exclusive to Mitsukoshi Isetan. The event runs from April 14th (Wed) to May 4th (Tue/Holiday).

View ETiAM products at the Mitsukoshi Isetan online store.

ETiAM values timeless styling that allows the wearer to remain attractive. While the designs are basic, the silhouettes, materials, and color schemes that accentuate the styling create bags and accessories that transcend generations and genders, possessing a certain elegance.

This promotion introduces a new series using canvas fabric, "fundamental canvas." The canvas fabric, which has a polycarbonate coating on the surface, is highly durable and has a light, summery feel, while also being versatile enough to be used as a business bag. Two new tote bag styles will be released.

During the event, two leather bag series, "fundamental" and "brick," made from high-quality, smooth cowhide, will also be featured. From the "brick" series, a new vertical shoulder bag that can accommodate a 9.7-inch tablet will be introduced, along with a variety of other leather items such as tote bags, briefs, and shoulder bags, all crafted with high-quality materials and meticulous workmanship.

Furthermore, this time we have specially prepared "Noble Gray," a color exclusive to Mitsukoshi Isetan, for both series. We hope you will find an item that will enhance your own style.

View ETiAM products at the Mitsukoshi Isetan online store.