BAUM , a brand newly launching at the Isetan Shinjuku Store, Men's Building 1st floor cosmetics section , will be holding a pop-up event from March 31st (Wed) to April 20th (Tue). The event will showcase BAUM's extensive lineup, from gender-neutral skincare items to mind care products, which are gaining attention for their suitability for all genders.

Founded in June 2020, Baum is a brand that focuses on the "power of trees" that thrive for hundreds of years while flexibly adapting to environmental changes, aiming to fully embrace the blessings of trees and pass them on to the future.

Over 90% of our products are made from naturally derived materials, and our product packaging uses upcycled wood. Focusing on the three functions of trees—water storage, growth, and environmental protection—our products feature a lineup that can be used by people of all ages and genders.

Baum proposes an experience that allows customers of all ages and genders to feel connected to trees every day, for those who desire to connect with nature in their daily lives, to truly relax, and to cherish themselves.

By creating a relaxing atmosphere with room sprays or aromatherapy candles before starting your skincare routine, you can enjoy a moment of calm amidst your hectic daily life.

To help you enjoy such everyday life, Baum offers three main fragrances: "WOODLAND WINDS," "FOREST EMBRACE," and "SYMPHONY OF TREES." They express a world that feels like taking a walk in the forest.

This pop-up store will introduce a skincare line that leads to beautiful skin overflowing with moisture and transparency, and a mind care line that envelops you in a fragrance reminiscent of forest bathing.

The skincare line includes a simple 3-step routine of "cleansing" + "hydration" + "moisturizer," as well as the "Baum Double Protection Day Shield (SPF30・PA+++)" which was released in February of this year. In addition, a wide range of other items such as hand cream, hand wash, and body lotion are also available.

Meanwhile, our mind care line offers candles, room sprays, and colognes. The warm, wood-grain packaging blends seamlessly into any interior, making them perfect for personal use or as gifts. Now that we're spending more time at home, why not incorporate fragrance into your daily routine?

View Baumkuchen products at Mitsukoshi Isetan Online Store

Mitsukoshi Isetan Online Store | Men's Cosmetics & Fragrance Selection is available here.

Event Information

Baum Pop-up

• Event period: March 31st (Wed) - April 20th (Tue)
• Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

*During the promotion period, the first 100 customers who spend 11,000 yen or more in-store will receive an original tote bag.